Amazon's new Fire 7 tablets: More storage, Alexa upgrade, and Kids Edition

Amazon Fire 7 and Fire 7 Kids Edition

Updating your tablet often means a hike in price, but with its newest Fire 7 – available to pre-order today – Amazon has bucked the trend. 

The newest version of the brand's lightest tablet, the Amazon Fire 7 comes with a faster quad-core 1.3 GHz processor, twice the base storage (16GB or 32GB available) and Alexa hands-free control. This means you can talk to Alexa even when the screen is on standby and toggle her off in settings if she's being overly keen – and prices still start from £49.99.

There's also an HD 720p upgraded 2MP front-facing camera, unlimited cloud storage at no extra cost and three new colours in addition to black: twilight blue, plum and sage. The tablets also include Amazon-exclusive features, including ASAP, Second Screen, For You, X-Ray, Prime Video Downloads and Amazon Fire For Kids. 

Also launching today is an all-new Amazon Fire 7 Kids Edition, priced at £99.99. It features that faster processor and 16GB of memory, but an additional 'kid-proof' case with hands-free viewing stand, a two-year guarantee, and one year of Amazon Fire for Kids Unlimited, which should (hopefully) help for those long car journeys this summer. 

Both the Amazon Fire 7 and and Amazon Fire 7 Kids Edition are available to pre-order today, and will start shipping on 6th June. 


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Becky has been a full-time staff writer at What Hi-Fi? since March 2019. Prior to gaining her MA in Journalism in 2018, she freelanced as an arts critic alongside a 20-year career as a professional dancer and aerialist – any love of dance is of course tethered to a love of music. Becky has previously contributed to Stuff, FourFourTwo, This is Cabaret and The Stage. When not writing, she dances, spins in the air, drinks coffee, watches football or surfs in Cornwall with her other half – a football writer whose talent knows no bounds.