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Amazon Black Friday deals arrive in style as JVC 43in Fire Edition TV drops to £299

Amazon early Black Friday deals see JVC 43in Fire TV drop to £299
(Image credit: JVC)

Here's some good news for you on this cold Tuesday evening: TVs don't have to cost the earth. Sure, if you want an all-singing, all-dancing OLED TV (like this discounted LG OLED model), you'll have to pay for the privilege, but if you don't need, or want to pay for, the very greatest technology, you can easily pick up a decent set at a fraction of the cost – especially as the Black Friday sales have already begun (over at Amazon, anyway).

Case in point: this JVC Fire TV Edition 43-inch LED TV has dropped from £379 to just £299 at Amazon. Get in.

Today's best budget Amazon Black Friday TV deal

£299 at Amazon (save £81)

JVC 43-inch Fire TV Edition LED TV £380 £299 at Amazon (save £81)
A Fire TV Edition is a great option as a cheap, well-connected smart TV – especially if you subscribe to Amazon Prime Video. This 43-inch model has £80 off, making it a tempting option as a second set for a smaller room.

We haven't tested this particular model, so can't vouch for it wholeheartedly, but we do know that it offers Amazon's Fire TV platform, which is a super-simple way to make sure your TV offers access to all the major streaming apps. Think Amazon Prime Video (of course), Netflix, All 4, BBC iPlayer, My 5, ITV Hub, and plenty more besides.

It has a 4K panel for sharp pictures, plus HDR support for enhanced colour reproduction. It can even be voice-controlled using the Alexa-enabled remote control – that's quite a feature, considering the low price tag.

It looks like a good bet as a second TV, or as the main set for a more modestly sized lounge. At this price, it would be rude not to.

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Joe Svetlik

Joe has been writing about tech for 17 years, first on staff at T3 magazine, then in a freelance capacity for Stuff, The Sunday Times Travel Magazine, Men's Health, GQ, The Mirror, Trusted Reviews, TechRadar and many more (including What Hi-Fi?). His specialities include all things mobile, headphones and speakers that he can't justifying spending money on.