4K and Dolby Vision films arrive on iTunes Store ahead of new Apple TV

Since Apple launched its new Apple TV 4K, it's no surprise that the company is looking to increase the amount of 4K HDR films available to purchase via its iTunes Store.

As spotted by MacRumours, some movies have appeared with new "4K" and "Dolby Vision" tags in the iTunes Store - whether that's on mobile devices, Macs, or Apple TVs. A limited number of films are available so far, including John Wick, Wonder Woman and La La Land, but we expect more to follow.

With the new Apple TV 4K starting to ship on Friday 22nd September, British storefronts don't have long to update their catalogues.

Adam was a staff writer for What Hi-Fi?, reviewing consumer gadgets for online and print publication, as well as researching and producing features and advice pieces on new technology in the hi-fi industry. He has since worked for PC Mag as a contributing editor and is now a science and technology reporter for The Independent.