The human conscience is a funny thing. Most of us, I suspect, can relate to how easy it is to know something is wrong and go on doing it on a regular basis, regardless.
But in this age of convenience, I am starting to feel my moral concessions piling up. Every day, there are a number of things I do that are inarguably within my power to change... and to change fairly easily, at that.
And so, starting with the small things, I'm trying to act.
To get started, I'm targeting music streaming. Specifically, I'm moving away from it.
Since streaming platforms like Spotify and Apple Music became available, as a music fan, I have fallen for the model hook, line and sinker. Millions of songs at my fingertips, for only a tenner or £12 per monthly subscription. No wonder it's the dominant way we listen to music now.
But as someone with many musician friends, I have seen first-hand the impact that certain platforms' revenue models have on the way musicians are – or more accurately, are not – reimbursed for their art.
I did indulge in a modest turntable set up at home, but with physical media often seeming too expensive these days, I've found myself reluctant to make the leap entirely.
That's why, this Prime Day, I've been on the hunt for a vinyl deal that will equip me with a library that doesn't consist solely of second hand Dire Straits and Simon and Garfunkel records. Nothing wrong with either artist, but I'm looking for some diversity.
Thankfully, for those in my situation, HMV is running a multi-buy deal in which you can buy three vinyl records for £66.
I know this discount might not sound like much, but with many vinyl records' full prices sitting at £40 and beyond, this deal has the potential to cut the cost of your record collection in half.
What's more, the selection on offer at HMV is vast. Much more so than what's available at Amazon, which barely has any deals on vinyl records or CDs this year.
While browsing, I spotted a number of the What Hi-Fi? review team's favourite classic albums, including Amy Winehouse's Back to Black, Radiohead's In Rainbows and Jeff Buckley's Grace, alongside more contemporary titles such as Geese's Getting Killed and Olivia Dean's The Art of Loving.
Among the most expensive records involved in the deal are The Cure's Show at £49.99, The Verve's red vinyl edition of A Northern Soul at £45.99, and Elliott Smith's Figure 8 at £43.99. On those three records alone, you could make a whopping saving of £73.97 with this HMV offer.
This is a fantastic deal for anyone looking to add some big name titles to their record collection, and also a great way to invest in the artists making the music you love.
MORE
Find the best Amazon Prime Day deals here
Discover how Gen Z is having more of an impact on physical sales than you might think
I've handpicked the 12 best-value Prime Day home cinema and audio deals – all under £200
