Prime Day delivers crazy 72% savings on Amazon devices – but only 5 are truly worth your time

Amazon Fire TV Omni QLED
(Image credit: Future)

It's no surprise that Amazon uses its Prime Day event to discount – and indeed push – its own ever-expanding catalogue of consumer electronics.

The retail giant manufactures everything from TVs to tablets, streaming sticks to smart speakers, and doorbells to lightbulbs, and this week they are being treated to huge discounts of up to 72 per cent in the Amazon Devices Prime Day deals.

But despite the size of those juicy savings on offer, not every device or deal is worth jumping on. For example, we would steer clear of the 30 per cent-off Fire TV Soundbar Plus deal, with our experts stating that it "actually sounds worse than many TVs". And you can do better than the 43-inch Fire TV Omni QLED TV, despite its 45 per cent discount.

We have tested pretty much every Amazon device in our AV wheelhouse (so not the doorbells or lightbulbs!) and below have picked the five best Prime Day deals on those our experts have tried, tested and can recommend...

Amazon Fire TV Omni QLED QL50F601
Amazon Fire TV Omni QLED QL50F601: was £650 now £389 at Amazon

Save 40%
The 50-inch Amazon Fire TV Omni QLED is an Award-winning set – and with £270 slashed from the price, you can't beat it when shopping on a budget. In fact, it's got top spot for its budget price in our best 50-inch TVs guide, and that was at full price. We've praised it for its packed-out specs and consistent picture quality, and you should be praising it for this stellar Prime Day price.
Five stars
Read our
50-inch Amazon Fire TV Omni QLED review

We also recommend the 65-inch model, now 29% off

Amazon Fire TV Omni Mini-LED ML65F700
Amazon Fire TV Omni Mini-LED ML65F700: was £1,150 now £800 at Amazon

Save 30%
Got a bigger TV budget? Amazon’s 65-inch Fire TV Omni Mini-LED is its most advanced television to date and, as our reviewers described it, "the adult in the room" when it comes to Mini LED sets at its mid-range price. With its sharp, shrewd picture, excellent app support and great gaming features, you'll struggle to find a better set when it comes to consistency at this knockdown price.
Four stars
Read our
Amazon Fire TV Omni Mini-LED review

Amazon Fire TV Stick 4K Max
Amazon Fire TV Stick 4K Max: was £70 now £40 at Amazon

Save 43%
Amazon's Fire TV Stick 4K Max is a powerful plug-and-play TV streaming stick that can upgrade your TV's built-in streaming experience or add smart capabilities to any "dumb" (not internet-savvy) TV. It offers a clear and punchy picture with a wide range of streaming apps supported, and it's a complete no-brainer at this price.
Five stars
Read our
Amazon Fire TV Max review

Amazon Echo Dot (5th Gen)
Amazon Echo Dot (5th Gen): was £55 now £29.44 at Amazon

Save 46%
The Amazon Echo Dot (5th Generation) is a stellar small smart speaker with great connectivity and streaming capabilities, alongside a surprisingly robust sound considering the modest size of its spherical design and the driver inside. Whether you want a mini musical machine or simply a speaker to set alarms or answer questions, the latest Echo is worth its Prime Day price.
Five stars
Read our
Amazon Echo Dot (5th Gen) review

Amazon Fire HD 10
Amazon Fire HD 10: was £150 now £85 at Amazon

Save 43%
The Amazon Fire HD 10 was a five-star budget-friendly tablet to begin with, but now, with a hefty discount (although not the biggest we have seen), it's difficult to pass up. It boasts a beautiful Full HD display and at 10.1 inches is large enough to enjoy your favourite TV shows and movies on. It's a What Hi-Fi? Award winner; for movies on the move, there’s nothing better at this level.
Five stars
Read our
Amazon Fire HD 10 review

MORE:

Head straight to Amazon's Top 100 Prime Day deals

The five-star Sonos Arc soundbar has hit a record-low price for Prime Day

Bose's entry-level wireless earbuds are also at their lowest-ever price

Amazon Prime Day 2025 hi-fi deals live: huge savings on music streamers, desktop DACs, five-star headphones and more

Becky Roberts

Becky is the managing editor of What Hi-Fi? and, since her recent move to Melbourne, also the editor of the brand's sister magazines Down Under – Australian Hi-Fi and Audio Esoterica. During her 11+ years in the hi-fi industry, she has reviewed all manner of audio gear, from budget amplifiers to high-end speakers, and particularly specialises in headphones and head-fi devices. In her spare time, Becky can often be found running, watching Liverpool FC and horror movies, and hunting for gluten-free cake.

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