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Apple Music claims 11 million free trial users

Just over a month after the launch of Apple Music, the company has revealed 11 million people are signed-up and using the three-month free trial.

Speaking to USA Today, Eddy Cue, Apple senior vice president of Internet software and services, said: "We're thrilled with the numbers so far."

Cue also added that 2 million of those 11 million people had opted for the family plan, which allows for up to six people to use the service for £14.99 per month.

Apple Music's streaming rival, Spotify, announced it had 20 million paying subscribers and 75 million active users back in June. This dwarfs the number of subscribers on rivals such as Deezer, Rdio, Tidal and Qobuz.

Despite some positive reviews - such as the What Hi-Fi? Apple Music review - Cue said he was aware of some problems: "We're aware that some users have experienced some issues, and we hate letting them down, but we're releasing updates as fast as we can to address those issues.”

Apple Music is offering a three-month free trial, after which the cost is in line with the rest of the streaming industry.

It remains to be seen how many users will choose to pay after the trial, there's no free subscription once the trial ends, though with more than 800 million iTunes accounts, Apple is no doubt quietly confident.

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Joe Cox

Joe is Content Director for Specialist Tech at Future and was previously the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across print and online for more than 15 years, writing news, reviews and features. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung, reported from CES, the Bristol Show and Munich High End for many years, and provided comment for sites such as the BBC and the Guardian. In his spare time he enjoys mixing vinyl and cycling.