If you’re familiar with Amazon Prime Day, you may well have decided to sensibly wait for its arrival on Monday (16th) before buying a new TV - after all, the event has thrown up some good TV deals in the past. You'll probably also be aware you need to be a Prime member to take advantage of the deals (unless you don't...).
If that sounds like you and you’re after a more affordable option than those delivered by the Big Players (LG, Sony, Samsung, Philips and Panasonic), you may want to check out Hisense, which we’d put in the next TV brand tier down alongside, the likes of Toshiba and Finlux.
If you hadn’t heard of the TV brand a few weeks ago, you may well do by now - it has been an official sponsor of the 2018 FIFA World Cup.
The Chinese government-owned company not have the ubiquity or reputation of its peers, but it takes up a fair amount of real estate on Amazon, and is often a go-to for attractively priced sets regardless of any deals.
The brand is making a big play for the UK market and is a prime target (sorry) for a Prime Day discount. So are Hisense TVs worth considering?
Yes, if you’re looking for a 4K bargain
Those on a limited budget looking for a 4K TV bargain should consider it - as long as expectations are managed. You probably shouldn’t expect the same picture and usability sophistication of (albeit probably pricier) LG, Sony, Samsung or Panasonic TVs.
In our experience, Hisense has scored pretty averagely, with the last set we reviewed, the 2017 Hisense H50N6800, excellent on paper (it’s 4K, HDR and features the company’s ULED screen technology) but less so in practise. It lacked a little contrast subtlety and dark detail, diluting the desirability of its then-£750 price tag (that’s since dropped to £499). We did, however, praise their natural colour palette and reasonable amount of detail.
We haven’t seen any 2018 Hisense models so we can’t comment on whether they fare any better (you’d both hope and think so) - although you’d be lucky if a brand-new TV cropped up in Amazon’s Prime Day deals - that’s rare.
…or a small TV
We’d have very few reservations about one of Hisense’s smaller, (even) cheaper TVs. Again, in our experience the entry-level models – such as the sub-£200 32in HD-ready 32M2600 – have proved better value than the 4K TVs. So if there’s a small-screen steal (which would probably mean something in the realm of £150-250), we’d snap it up.
A hefty Prime Day discount could certainly justify you jumping off the fence and into Hisense’s camp. With 4K Hisense TVs pretty cheap already, any considerable Prime discount could have you picking up one for as little as a few hundred quid - not many TV brands are reaching those prices, that’s for sure.
If that’s what it takes to get you in the 4K fray, so be it.