Sony's premium TVs often command premium prices – but not during the Black Friday deals, it seems. Amazon has slashed the price of the 2020 Sony X800H 4K TV range – and across multiple sizes.
Want to go even smaller? The baby of the range is 43 inches, and now only $448 thanks to a $150 discount.
They're very generous savings on 2020 4K TVs with support for Dolby Vision HDR, Dolby Atmos audio and Google Assistant voice control. It's not often you see a big name paired with generously discounted prices like these.
Got a smaller budget? Right now a TCL 50in Android 4K TV is only $230 at Best Buy in the Black Friday TV deals.
- Browse today's best Black Friday TV deals
Black Friday TV deal
Sony X800H 55-inch 4K smart TV:
$800 $698 at Amazon
Fancy kickstarting your Christmas with a good discount on a Sony 4K TV? Here's your chance. The X800H boasts a premium design, high-contrast ratio and support for Dolby Vision and HDR10. Grab one before Amazon's Black Friday deal expires.
Sony X800H 65-inch 4K smart TV:
$1000 $798 at Amazon
The same TV as above but in 65 inches.
Sony X800H 49-inch 4K smart TV:
$648 $548 at Amazon
The same TV as above but in 49 inches.
Sony X800H 43-inch 4K smart TV:
$599 $448 at Amazon
The same TV as above but in 43 inches.
While we've not reviewed this mid-ranging Sony XBR-X800H, we can tell you that it features Sony's impressive, tried-and-tested X1 picture processor, and that the models we've seen in the Sony 2020 TV range so far are more than capable of going toe-to-toe with any similarly-priced rivals. Oh, and just look at those Amazon customer reviews!
This LED TV sports a direct-lit panel that complements its 4K resolution with support for HDR10 and the more premium Dolby Vision HDR. There's also Dolby Atmos audio support, AirPlay 2 and Alexa/Google Assistant onboard. There's even a built-in gaming mode – handy if you've just taken delivery of a PS5 or Xbox Series X.
When you add together its classy design, premium specification and of course those massive price drops, you get a Black Friday bargain that's well worth considering.
Want to get the very best picture performances? If you've got a bit more cash to splash, we'd take a gander at our pick of the best OLED TV deals too.
Best Amazon Black Friday deals: electronics deals from TVs to headphones
Get up to speed with the latest Best Buy Black Friday deals
Want the size up the competition? Here are the best OLED TVs you can buy