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The new Philips OLED705 TV starts at just £979 for a 55-inch model

The new Philips OLED705 is a budget OLED TV from £979
(Image credit: Philips)

Philips has announced a brand new Ambilight-capable OLED TV that costs under £1000. The OLED705, which also boasts support for all major HDR formats, will set you back just £979 for a 55-inch model and £1499 for a 65 incher.

Judging by the spec sheet, the OLED705 belies its budget roots with HDR support for Dolby Vision, HDR10+, HDR10 and HLG, as well as Dolby Atmos audio. It also gets DTS Play-Fi multi-room audio support.

The OLED705 is powered by Android TV and features Google Assistant built-in (as well as support for Amazon Alexa). A button on the remote launches the voice assistant, so you can speak into it to, for example, open your favourite app.

Talking of apps, the OLED705 packs in plenty of streaming services. Netflix, Amazon Prime Video, Disney+, BBC iPlayer, YouTube and Spotify are all present and correct, although there's no mention of Apple TV+.

The 'near-frameless' design seems to hide the very same 50W 2.1 sound system you'd find in last year's Award-winning OLED805, and it also boasts three-sided Ambilight, which we've always found to be both spectacular and beneficial in terms of increasing perceived contrast and making the screen seem bigger than it really is.

As you'd expect, Philips has made the odd compromise to keep prices keen, and the 705 misses out on the firm's P5 AI Perfect Picture Engine, which uses AI to optimise picture quality. As Philips has now confirmed to us, this model gets the 3rd Gen P5 – the one before AI arrived.   

If you're a gamer, this TV could turn out to be something of a mixed bag. On the upside, you get a basic Game Mode and support for 4K@120Hz. On the downside, none of this model's four HDMI sockets support eARC

Still, the option to buy a 55-inch OLED TV from a big-name brand for less than £1000 is certainly welcome. Both sizes are on sale at Amazon and Currys now. Better still, Amazon has already discounted the 65-inch from £1499 to £1439 – that's a saving of £60 right off the bat!  

Not keen on compromise? Philips tells us that it plans to launch a higher-spec (and more expensive) OLED706 TV "later in the summer".

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  • turtmcfly
    Confused.

    Article says "the 705 misses out on the firm's P5 AI Perfect Picture Engine "

    This 705?

    https://www.philips.co.uk/c-p/55OLED705_12/oled-7-series-4k-uhd-oled-android-tv

    First bullet point;
    P5 Perfect Picture Engine
    Reply
  • Solo
    turtmcfly said:
    Confused.

    Article says "the 705 misses out on the firm's P5 AI Perfect Picture Engine "

    This 705?

    https://www.philips.co.uk/c-p/55OLED705_12/oled-7-series-4k-uhd-oled-android-tv

    First bullet point;
    P5 Perfect Picture Engine

    The 705 has the P5 Perfect Engine, but not the AI picture smarts on this set.
    Reply
  • turtmcfly
    Solo said:
    The 705 has the P5 Perfect Engine, but not the AI picture smarts on this set.


    Not according to this ( "...high-spec P5 chip with AI processing")

    https://www.techradar.com/uk/news/this-4k-oled-tv-may-have-the-lowest-launch-price-ever
    or this ("Its P5 chip uses AI to bolster the picture processing")

    https://www.stuff.tv/hot-stuff/tvs/philips-oled705-unusually-affordable-oled-tv
    Reply