Sony has announced the UK and US pricing of its X90J range of TVs. Pricing is as follows:
- 50-inch Sony KD-50X90J: £1149, $1300
- 55-inch Sony KD-55X90J: £1249, $1500
- 65-inch Sony KD-60X90J: £1499, $1800
- 75-inch Sony KD-75X90J: £2299, $TBC
The three smaller models will go on sale this month, with the 75-inch variant following "later".
The X90J LED TVs are part of Sony's 2021 TV lineup, and replace the midrange (and Award-winning) XH90 from 2020. All models have the Flush Surface Bezel design and higher raised Slim Blade feet with two-position options. There's already enough height in the design to allow room for a soundbar.
A voice remote comes as standard and, on the performance front, XR Contrast drops down to Contrast Booster 5 (from the XH95's Contrast Booster 10). There are no X-Wide Angle or anti-reflection benefits either.
The TVs support three formats of HDR (HDR10, Dolby Vision and HLG) and on the audio front, they're also ready for Dolby Atmos and 3D Surround upscaling.
Will the XJ90 be another Award-winner? You wouldn't bet against it, but we'll have to get it in and compare it to its 2021 rivals before making a proclamation on that front. Stay tuned.
Check the full range: Sony 2021 TV line-up: models, sizes, specs, everything you need to know
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Check the competition: Samsung 2021 TV lineup: everything you need to know