It's the next up in the range from the original mono One (£50), and provides up to 35 hours of portable listening using the optional rechargeable ChargePAK battery, or 70 hours using conventional alkaline batteries.
It's available in black, cream or white with chrome controls, and has an auxiliary input for connecting iPods and other types of MP3 player.
Other key features include ReVu for pausing and rewinding live DAB broadcasts; Intellitext which allows the radio to store scrolling text for viewing at the user's convenience; a radio alarm; sleep timer; separate bass and treble controls; 50 station presets; and a USB socket for future updates.
The One Elite is also part of Pure's EcoPlus range, which means it adheres to a set of standards for reduced power consumption and use of packaging and components chosen to minimise their environmental damage.