Apple's traditional 'Black Friday' shopping event is here, giving a range of modest discounts on a range of its own products - but some juicier deals on other companies' Apple-friendly docks and accessories.
You could save £31 on an Apple iPad 2 (down to £368 from £399); £15 on an iPod Touch (£154 from £169) and £11 on an iPod Nano (£104 from £115).
If you're in the market for a MacBook Air, MacBook Pro or iMac desktop, you can save £81 on each.
Other offers include the AirPort Express reduced to £68 from £79, plus a £50 iTunes Gift Card for £45.
The best deals actually come from non-Apple products - if you're after a B&W Zeppelin Air dock, you can bag one for £397.99, which is more than £100 off list price.
All the discounts are available throughout the day, both in Apple stores and online here.