This multi-Award-winning LG OLED is officially half price just in time for the World Cup
Five stars, 50 per cent off
Looking for a World Cup TV that's a sure bet?
Then you'll struggle to find a TV as acclaimed as the LG C5. The C5 line won not one, not two, but three Awards at our most recent ceremony, including 'best mid-range 55-77in TV'.
Our experts found the C5 to be a phenomenal TV at launch, but it's now officially half the price we tested it at; it's on sale now for £949 at Richer Sounds.
To get this deal price, make sure to use the code 'RSTV150' to get an extra £150 off. There's still time to get an order in before the first kick off on 11th June!
With a rich, punchy and crisp image, the LG C5 will make the 2026 World Cup one to remember. Its uncompromising feature set and flawless gaming specs will make this a crowd-pleaser long after the final whistle – just make sure to use the code 'RSTV150' to get the deal price.
Deal also at Smart Home Sounds
If you want the latest LG has to offer, the LG C6 is out now and boasts a brighter, more refined picture. You're looking at around £1800 for the 55-inch C6, though, so the C5 is the better value pick and still one of the best TVs we have tested.
We've often called the LG C5 the best TV for most people, as it offers excellent picture quality and a substantial feature set at a very reasonable price for an OLED.
It looks very similar to its predecessor, the C4, on the outside, but offers improved internal specs, including a higher peak brightness and much-improved white detail.
"Starting with Blade Runner 2049, there is a veritable feast of positive picture attributes. The C5’s colours are rich and punchy yet never look overdone or unnatural," our 55-inch LG C5 review reads. "Low light colour volume is a particular strength of the C5, as the tense confrontation between Officer K and Sapper Morton at the start of the film shows us.
"The dimly lit farmhouse appears atmospherically dingy; however, the brown sofa and orange armchair still feature rich hues and colour variation that our competing Sony set doesn’t quite capture."
The C5 will surely be a crowd-pleaser for the World Cup due to its bright colours and three-dimensional depth, while its unfussy Filmmaker mode also offers an authentic and dynamic movie-watching experience.
LG has long been a class-leader when it comes to gaming features, and the C5 is a prime example of why. Four full-bandwidth HDMI 2.1 sockets are on offer, all of which support up to 4K/144Hz gameplay as well as VRR and ALLM.
WebOS 25 supports a wide range of streaming apps, including Netflix, Disney+, Apple TV, Amazon Prime Video, BBC iPlayer and ITVX – so there'll be no trouble streaming the World Cup this summer.
The only notable drawback of the C5 is the built-in speakers, which handle dialogue with enough clarity for everyday use but aren't quite up to the task for heavy cinematic duties. Adding a soundbar would go a long way.
Even with its successor available, the LG C5 is a fantastic all-rounder. And given that it's now available for half price at Richer Sounds, the C5 is a no-brainer if you're looking at this price level.
MORE:
Read our full 55-inch LG C5 review
Check out the best OLED TVs: four top picks direct from our reviewers
And the best TVs: flagship OLEDs and budget LED sets tried and tested
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Daniel Furn is a staff writer at What Hi-Fi? focused on all things deal-related. He studied Magazine Journalism at the University of Sheffield before working as a freelance journalist covering film, TV, gaming, and consumer tech. Outside of work, he can be found travelling far-flung corners of the globe, playing badminton, and watching the latest streaming sensation (in 4K HDR, of course).
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