The Internet is now awash with rumours that Microsoft will bite the bullet and release a Blu-ray drive for its Xbox 360 console.
'Toshiba-Samsung Storage Technology Corp.' is said to have won the contract to build the device, which begs the question, will Toshiba now be making Blu-ray players? Naturally we're trying to get a comment from Toshiba...
With Christmas looming, and the big CES Show in Las Vegas in January next year, could it be that this is the big announcement that Microsoft has up its sleeve?
Perhaps the growing momentum of the PS3, as a games machine and a Blu-ray player, is finally going to force the powers that be at Microsoft to act... We shall see.