The Telegraph reports that due to BT signing exclusive rights to broadcast Champions League and Europa League football between 2015-2018, Sky will accelerate the launch of its new set-top box, which will be compatible with 4K Ultra HD content.
Sky established 'Project Ethan' last spring to plan the development of its next-generation Sky box, with 4K TV at the forefront of the company's plans.
Sky's new set-top box will be able to handle content in 4K Ultra HD, most likely initially in the form of on-demand content as opposed to live 4K broadcasts.
We contacted Sky for more information and were given the following statement: "Innovation is at the very heart of Sky’s business. We have a proven track record of leadership in the industry as we continually strive to find new ways to enhance the customer experience."
It's claimed that BT plans to introduce 4K to its set-top boxes within months. It will begin trialling 4K streaming, almost certainly for BT Sport content, via the Internet in May.
