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Pure celebrates tenth anniversary with Union Jack Evoke Mio radio

Pure Evoke Mio Union jack

Pure is celebrating its tenth birthday by releasing a 'Union Jack' version of its Evoke Mio DAB/FM radio.

The special edition radio will be available through leading electrical retailers this month for £150. Just 500 will be produced, each with a numbered commemorative plaque.

"We are incredibly proud of the Evoke's success and proud to be flying the flag for British design and technology," says Colin Crawford, Pure's marketing director.

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Andy Clough
Andy Clough

Andy is Global Brand Director of What Hi-Fi? and has been a technology journalist for 30 years. During that time he has covered everything from VHS and Betamax, MiniDisc and DCC to CDi, Laserdisc and 3D TV, and any number of other formats that have come and gone. He loves nothing better than a good old format war. Andy edited several hi-fi and home cinema magazines before relaunching in 2008 and helping turn it into the global success it is today. When not listening to music or watching TV, he spends far too much of his time reading about cars he can't afford to buy.