Skip to main content

Panasonic Transparent OLED TV will launch in 2020

Panasonic Transparent OLED TV will launch in 2020
(Image credit: Panasonic)

Panasonic’s TV booth at IFA is sparkling with its array of GZ OLED TVs, but one rather interesting set outside of the brand's 2019 line-up has caught our eye. The Transparent OLED is a prototype lifestyle TV – a conceptual project by Panasonic and Swiss furniture company Vitra – that, as its name implies, comprises a see-through OLED TV panel (reminiscent of a pane of glass when turned off) framed in an attractive wooden structure that doubles as a stand.

The display has been designed to resemble a glass cabinet, with the purpose of demonstrating “how new technologies can be used to seamlessly integrate audiovisual devices into our living space.” It’s a concept LG and Samsung has been dabbling with in recent years too with their respective transparent and framed TVs.

(Image credit: Future)

We’ve seen a prototype of the Panasonic Transparent OLED before, but the version we spied today, unveiled at this year’s Milano Salone, benefits from the progress Panasonic has made to the picture quality – notably in contrast. The TV brand has added a black dimming filter to produce deeper blacks than it was previously capable of. 

It isn’t finished, and it’s far too early for specs and pricing, but Panasonic has today said it plans to launch a production-ready model next year. It’s perhaps one to look out for at CES in January, then.


Best TVs 2019: budget to premium 4K Ultra HD TVs

Philips unveils two OLED TVs with Bowers & Wilkins Atmos speakers

Samsung launches 55-inch 8K QLED TV with HDR10+



Becky is Hi-Fi and Audio editor of What Hi-Fi?, and has been part of the team for almost eight years, with her current position preceded by roles as a staff writer and news editor. During that time she has been fortunate enough to travel the world to report on the biggest and most exciting brands in hi-fi and consumer tech (and has had the jetlag and hangovers to remember them by). In her spare time, Becky can often be found running, watching horror movies and hunting for gluten-free cake.