Netflix is testing a new ‘Ultra’ tier for 4K HDR content

Netflix could soon introduce a new flagship ‘Ultra’ tier to sit above its Basic, Standard and Premium plans, according to Italian blog TuttoAndroid.

The report suggests Ultra would provide access to Ultra HD and HDR content, as well as allow simultaneous playback on four screens. The latter feature is already part of the Premium plan, but it has been suggested the introduction of Ultra could see simultaneous screen usage for Premium subscribers halve to two. If that's the case, we don't imagine Premium subscribers would take too kindly to losing features...

Netflix spokesperson Smita Saran confirmed the news to CNET, stating: “we are testing slightly different price points and features to better understand how consumers value Netflix."

Users in Italy have reported seeing the new tier for €16.99 per month (compared to €13.99 for Premium), while has reported the change in other European countries too, with Netflix’s German site showing a €16.99 or €19.99 price, depending on the browser being used.

Ultra is nowhere to be seen on the Netflix UK or US site, though, and testing appears to be in the early stages - which suggests any possible rollout of a new tier could be some way off.

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Becky Roberts

Becky is the managing editor of What Hi-Fi? and, since her recent move to Melbourne, also the editor of Australian Hi-Fi magazine. During her 10 years in the hi-fi industry, she has been fortunate enough to travel the world to report on the biggest and most exciting brands in hi-fi and consumer tech (and has had the jetlag and hangovers to remember them by). In her spare time, Becky can often be found running, watching Liverpool FC and horror movies, and hunting for gluten-free cake.