Netflix considering interactive films and TV shows

The Butterfly Effect, Blade Runner and I Am Legend: films with alternate endings that are better than their director’s (or studio’s) chosen one. Confident you would pick the right one? Netflix could soon give you a stab at the director’s chair.

The streaming service is considering launching content that lets viewers choose how a show will end.

People who are supposedly ‘familiar with the matter’ have told Bloomberg that it is working on specials that will let subscribers choose between a list of storylines in a TV episode or film. 

And rumour has it that one interactive episode will be part of Black Mirror’s upcoming (fifth) season, which is due for release in December.

Interactive entertainment seems to be a very ‘now’ concept, with the smart speaker platform also venturing down the audience participation path to entice and engage users.

The new series would be Netflix’s first foray into choose-your-own-adventure film and TV shows for adult viewers, although it already uses that model for interactive kids animation programmes. The first shows with this feature were Puss In Book: Trapped In An Epic Tale and Buddy Thunderstruck: The Maybe Pile, while a third show, Stretch Armstrong: The Breakout, is due to land on Netflix next year.

You’d hope a multi-story episode within a high-tech, often-dystopian, sci-fi drama anthology would be more complex, though…


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Becky Roberts

Becky is the managing editor of What Hi-Fi? and, since her recent move to Melbourne, also the editor of Australian Hi-Fi magazine. During her 10 years in the hi-fi industry, she has been fortunate enough to travel the world to report on the biggest and most exciting brands in hi-fi and consumer tech (and has had the jetlag and hangovers to remember them by). In her spare time, Becky can often be found running, watching Liverpool FC and horror movies, and hunting for gluten-free cake.