IFA 2012: Samsung 55in OLED TV marks "a new era in TV"

Samsung ES9500

More details have emerged this morning of Samsung's 55in ES9500 OLED TV, first seen at CES in Las Vegas last January.

It marks "the beginning of a new era in the TV industry", according to Samsung, with richer colours and faster response times than its current LCD/LED sets.

With no need for a separate light source, the ES9500 offers response times more than a thousand times faster than LCD screens, the company claims.

"This translates into action scenes and sports producing realistic 3D experiences that are virtually crosstalk-free," says Samsung.

Other features of this OLED set include MultiView, a feature that allows two people to watch two different shows simultaneously on the same screen, with the ability to hear each programme separately using Samsung Multi-View 3D glasses with integrated headphones.

This feature is made possible thanks to the OLED TV's high processing speeds and Samsung's wireless technology.

No word on pricing yet for the Samsung ES9500, but Kim Hyun-souk, head of Samsung's TV business, has estimated that the OLED screen will be priced at more than KRW11m ($9600), twice as much as Samsung's most expensive current flatscreen TV. We'll let you know if we get an update on that with UK pricing.

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Andy Clough

Andy is Global Brand Director of What Hi-Fi? and has been a technology journalist for 30 years. During that time he has covered everything from VHS and Betamax, MiniDisc and DCC to CDi, Laserdisc and 3D TV, and any number of other formats that have come and gone. He loves nothing better than a good old format war. Andy edited several hi-fi and home cinema magazines before relaunching whathifi.com in 2008 and helping turn it into the global success it is today. When not listening to music or watching TV, he spends far too much of his time reading about cars he can't afford to buy.