You can choose side inlay panels in Ruby Red, Apple Green, Gloss Black or Light Oak, among others, and a choice of aluminium or gloss white for the main casework. Mind you, you'll pay for the privilege: a bog-standard 32in Individual costs £2380, and coloured inlays start from £50.
All Loewe Individual sets above 32in have Full HD, 100Hz LCD technology and 24 frames-per-second video capability.
You can add an optional BluTech Vision Blu-ray player for high-definition movie playback, or a ViewVision DR+ hard-disk recorder to pause, rewind and record live TV.
Assist+ control enables the user to control everything using a single remote control. And you can choose from wall-mount, table or floor stands depending on where your TV will be positioned.
Read our review of the 42in Loewe Connect LCD TV with built-in 320GB hard-disk drive in the September 2009 issue of What Hi-Fi? Sound and Vision, on sale tomorrow, July 29th.