Consumers are still confused about high-definition TV


Many still think that owning a TV with an HD-ready logo instantly makes all programmes high definition. The research highlights that consumers are suffering from information overload and struggling to keep up with the latest technology and jargon.

A recent Ofcom report also points to added consumer confusion as a result of incorrect information from retailers. One of the common misconceptions is that HD TV is currently available on Freeview.

George Mead, marketing manager for LG Electronics digital display, says: "The HD industry is booming, and with new products being launched more regularly and content becoming widely available, consumer choice has never been greater.

"It's key for us to translate this growth into relevant and tangible consumer experiences and the only way this will succeed is through education and by keeping the technical jargon simple and clear."

Other key findings of the LG study are: