Bang & Olufsen Play has teamed up with food and beverage producer Pepsi for the first ever 'Live for Now' Capsule Collection, featuring four limited-edition headphone designs.
The new B&O Play x Pepsi 'Live for Now' Capsule Collection includes three new versions of the Danish audio company's Form 2i headphones, and a version of the premium BeoPlay H6s.
More after the break
'Live for Now' is part of Pepsi's The Art of Football initiative and brings "distinctive, vibrant artwork" from renowned street artists to a range of products – including B&O Play headphones.
Artwork from Ricardo AKN (Brazil), Merijn Hos (Netherlands), Zosen (Spain) and Hattie Stewart of the UK will feature in the new line of limited-edition headphones from B&O Play.
B&O Play corporate vice president Henrik Taudorf Lorensen said: "It’s with excitement that we take part in the Pepsi 'Live for Now’ Capsule Collection.
"It is a multi-dimensional campaign covering art, lifestyle and sports – and these elements match well with how we work at B&O PLAY and what inspires us."
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The new models will be available from selected Bang & Olufsen stores and various other retailers, plus online via the B&O Play website, on May 26th. The H6 special edition will cost £329 and the Form 2is – in white, blue or black finishes – will cost £129.
B&O has also unveiled its new BeoLab 20 wireless speaker, which comprises an "all-new digital sound engine" and will set you back £3748 for one or £7495 for a pair.
by Pete Hayman