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Apple iPhone 5 gets record two million pre-orders in 24 hours

Apple has received two million pre-orders for the iPhone 5 in just 24 hours, the company announced today.

That figure is more than double the record set by the Apple iPhone 4S, making it the biggest ever Apple iPhone launch.

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Demand has exceeded supply, and Apple has confirmed that not all of the pre-ordered phones will be delivered on the release date, September 21st, with many set to reach customers in October.

"iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.

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Joe Cox
Content Director

Joe is Content Director for Specialist Tech at Future and was previously the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across print and online for more than 15 years, writing news, reviews and features. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung, reported from CES, the Bristol Show and Munich High End for many years, and provided comment for sites such as the BBC and the Guardian. In his spare time he enjoys playing records and cycling (not at the same time).