Apple iPhone 5 gets record two million pre-orders in 24 hours

Apple has received two million pre-orders for the iPhone 5 in just 24 hours, the company announced today.

That figure is more than double the record set by the Apple iPhone 4S, making it the biggest ever Apple iPhone launch.

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Demand has exceeded supply, and Apple has confirmed that not all of the pre-ordered phones will be delivered on the release date, September 21st, with many set to reach customers in October.

"iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.

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Joe Cox
Content Director

Joe is Content Director for T3 and What Hi-Fi?, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for more than 15 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff, and the Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).