Amazon overtakes HMV as UK's leading entertainment retailer


Amazon is now the UK's most popular retailer for music, video and games, overtaking the previous boss, HMV.

The research by Kantar Worldpanel, which pits online retailers against bricks and mortar specialists and supermarket giants alike, finds Amazon taking 22% of the market.

While it may come as a surprise for many that Amazon wasn't already top dog, it is in fact the first time that it has pipped HMV to top-spot in the UK.

HMV now takes 17.5% of the action, with Tesco (11%), Asda (8%) and Sainsbury's (5%), in third, fourth and fifth respectively.

Fiona Keenan, Consumer Insight Director at Kantar Worldpanel, says: “Amazon’s strong performance is down to a number of factors: it is typically really competitive on price, has a wide range of products with no restriction on display space, and is known for its very good customer service.”

Other retailers in the Top 10 for selling music, video and games were Game with 7.7%, (4.9%) and iTunes (3%).

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Joe Cox
Content Director

Joe is the Content Director for What Hi-Fi? and Future’s Product Testing, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for almost 20 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff, and the Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).