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Sony brings free 3D Experience to Bravia TVs

Sony is following in the footsteps of Samsung by offering owners of its 3D TVs a free on-demand streaming service with a selection of video clips and trial content in 3D, including highlights of Wimbledon 2011.

Last month Samsung expanded its 3D Explore Smart TV app, and today Sony introduces its 3D Experience.

The latter will be available on 3D-capable Sony LCD TVs with Bravia Internet Video, and the service will be expanded to include Sony's 3D-capable Blu-ray players and Blu-ray home cinema systems in due course.

3D content available will include Wimbledon 2011, film trailers from Green Hornet and Monster House in 3D, as well as 3D music promo clips and 3D PS3 game trailers. Sony says 30 3D titles will be available at launch.

Sony's 3D Experience will initially be available in the UK, Germany, France, the US and Canada.

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Andy Clough

Andy is Global Brand Director of What Hi-Fi? and has been a technology journalist for 30 years. During that time he has covered everything from VHS and Betamax, MiniDisc and DCC to CDi, Laserdisc and 3D TV, and any number of other formats that have come and gone. He loves nothing better than a good old format war. Andy edited several hi-fi and home cinema magazines before relaunching whathifi.com in 2008 and helping turn it into the global success it is today. When not listening to music or watching TV, he spends far too much of his time reading about cars he can't afford to buy.