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Instagram launches @music account to filter artist content

The Instagram music account will be "dedicated to exploring music around the globe, from those who create it to the community around it".

The social media network began life focused on photos, with its orginal USP being the ability to add a variety of filters to your images, but has latterly added videos complete with sound.

Various musicians and record labels have subsequently used Instagram to preview new tracks, reveal behind the scenes footage and generally connect artists with fans. Beyonce (31 million), Taylor Swift (28m) and Justin Bieber (26m) are three of the most popular people on the network, reaching millions of fans with every post.

Kevin Systrom, the founder and CEO of Instagram, announced the new account in a blog post, promising it would shine a light on up-and-coming artists as well as encouraging "community participation with a new, music-themed monthly hashtag project".

On Instagram? You can check out the WhatHiFiUK account for pictures from our test rooms, live shots from product launches and more.

Joe Cox

Joe is Content Director for Specialist Tech at Future and was previously the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across print and online for more than 15 years, writing news, reviews and features. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung, reported from CES, the Bristol Show and Munich High End for many years, and provided comment for sites such as the BBC and the Guardian. In his spare time he enjoys mixing vinyl and cycling.