The best Amazon Prime Day TV deals 2025: the cheapest prices on the OLEDs, Mini LEDs and LCDs that our experts recommend

The Sony A80L and LG C4 TVs photographed next to one another with the same image of a golfer being sprayed with champagne on both

(Image credit: What Hi-Fi? / Netflix, Full Swing)

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32-inch TV deals
42-inch TV deals
48-inch TV deals
50-inch TV deals
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65-inch TV deals
75-inch TV deals
77-inch TV deals
83-inch TV deals

If it's a great deal on a new TV that you're after, you have come to the right place.

You've come here at the right time, too, because Amazon Prime Day is upon us.

This summer sales event, which officially runs from 8th-11th July, is expected to bring with it huge discounts on many of the best TVs. In fact, many of those deals are already live.

You can shop all Prime Day deals at Amazon, of course, but that's both limiting your deal-hunting to just one retailer and involves a lot of legwork on your part.

Instead, why not simply scroll down and discover the TV deals that we have handpicked for you?

We've scoured all of our favourite retailers to bring you the lowest prices available anywhere on the internet, and we've highlighted only those models that we actually recommend from our reviews back catalogue.

In other words, all you will find below are genuinely great deals on genuinely great TVs.

So, with no further ado, on with the deals!

Recent updates

7th July 2025
All prices manually checked and updated, and several dead deals removed.

BEST 32-INCH TV DEALS

BEST 42-INCH TV DEALS

BEST 48-INCH TV DEALS

Philips 48OLED809 2024 OLED TV was £1399 now £899 at Richer Sounds (save £500)
Lowest-ever price: £899
We haven't tested the 48-inch version of the Philips OLED809, but it should perform very similarly to the 65-inch version – which we liked very much – only a little less bright and even sharper thanks to the higher pixel density. Expect a crisp and punchy performance with better-than-average sound and two HDMI 2.1 sockets that support all of the latest gaming features. To get this price, you need to be a Richer Sounds VIP member, but joining is instant and free.

BEST 50-INCH TV DEALS

Amazon Fire TV Omni QLED 50 inches was £650 now £390 at Amazon (save £260)
Lowest-ever price: £380
At full price, the 50-inch Amazon Fire TV Omni QLED is a really good TV. With this discount it's a bit of a bargain, although we have seen it for even less. It combines QLED technology with capable local dimming and considered tuning to produce a surprisingly balanced and cinematic picture. It also supports all HDR formats, has surprisingly good gaming specs and, of course, features the app-packed Fire OS smart platform.

BEST 55-INCH TV DEALS

Amazon Fire TV Omni QLED 55 inches was £750 now £460 at Amazon (save £290)
Lowest-ever price: £420
While we haven't reviewed this 55-inch version, we were pleasantly surprised by the 65-inch Omni QLED and mildly blown away by the 50-inch model, even at their original prices. We expect the 55-inch model to perform very similarly, with consistent, balanced picture quality, support for all HDR formats, surprisingly thorough gaming specs, and, of course, the app-packed Fire OS smart platform. With this discount it looks like a good deal, but we have seen it drop even lower before.

BEST 65-INCH TV DEALS

Amazon Fire TV Omni QLED 65 inches was £1000 now £760 at Amazon (save £240)
Lowest-ever price: £650
The Amazon Fire TV Omni QLED is a much better TV than its original £1000 price suggested, so with this deal, it's a bit of a bargain (though it has previously been even cheaper). It's obviously not up there with a premium OLED, but its picture is really balanced and consistent, it supports all HDR formats and it's got really good gaming specs as long as you don't need 120Hz. And, of course, it runs the Fire OS platform, which features more or less every app under the sun.

BEST 75-INCH TV DEALS

BEST 77-INCH TV DEALS

BEST 83-INCH TV DEALS

When is the best time to buy a TV?

TV prices fluctuate massively over the course of a year, and knowing the best time to buy can be the difference between bagging a bargain and paying well over the odds. Generally speaking, there are three times of year that are best to buy a new TV: spring, big sales events and big sporting events.

Of these, spring is often the very best. This is because it's the time of year that all of the previous year's TVs tend to be sold with huge reductions so that space can be made for the new models that were announced in the January. Generally speaking, TV improvements are fairly incremental from one year to the next and you can usually save yourself hundreds, if not thousands, by opting for last year's model. A word of warning, though: these are end-of-line models we are talking about so when they're gone, they're gone. Wait too long for the very lowest price and you could end up missing out entirely.

If you don't want to wait until spring, there are three big sales events to mark in your calendar: Amazon Prime Day, Black Friday and Cyber Monday. Prime Day usually takes place around the middle of July, and the 2025 editions of Black Friday and Cyber Monday should be on 28th November and 1st December, respectively.

While these sales events don't necessarily guarantee the very lowest prices you will see all year, you can be pretty sure of getting a deal that's at least good – and quite possibly great.

While slightly less obvious, big sporting events often really do generate big deals on new TVs. Think Wimbledon, the Olympics and of course football tournaments such as the World Cup, Euros and the FA Cup Final.

MORE:

Fancy a big screen? Check out the best 65-inch TVs
Discover the benefits of Dolby Vision
Classy OLED TVs that won't break the bank

TOPICS

Tom Parsons has been writing about TV, AV and hi-fi products (not to mention plenty of other 'gadgets' and even cars) for over 15 years. He began his career as What Hi-Fi?'s Staff Writer and is now the TV and AV Editor. In between, he worked as Reviews Editor and then Deputy Editor at Stuff, and over the years has had his work featured in publications such as T3, The Telegraph and Louder. He's also appeared on BBC News, BBC World Service, BBC Radio 4 and Sky Swipe. In his spare time Tom is a runner and gamer.

With contributions from

Robyn Quick

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