The best OLED TV deals 2025: our experts' curated picks of the top savings

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Great savings on the top-scoring OLED TVs we have tried and tested, from 42-inch to 77-inch models

The Sony A80L and LG C4 TVs photographed next to one another with the same image of a golfer being sprayed with champagne on both
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2. Today's very best TV deals
3. 42-inch TV deals
4. 48-inch TV deals
5. 55-inch TV deals
6. 65-inch TV deals
7. 77-inch TV deals
8. 83-inch TV deals

If you want a new OLED TV, but don’t feel like paying full price for it, then you’re in the right place.

In this guide our team of reviewers offer their curated picks of the best OLED TV deals they’ve spotted and recommend.

Every deal, outside of very special exceptions that we will explicitly flag, has been fully reviewed by the What Hi-Fi? team.

This involves a gruelling comparative testing process in our viewing rooms where we run the set we’re reviewing head-to-head with rivals to make sure it delivers in all the areas we care about. These include picture quality, audio performance, app support, gaming features and more.

We also check the product’s price history and how much it’s retailing for on other stores to make sure it’s an actual discount – so you can trust our buying advice.

On the off chance you don’t find a deal that grabs your fancy, keep checking back as we’re constantly updating this page with the latest deals we’ve spotted and recommend.

You can also get in touch with the team in the comment section below if there’s a specific set you’re interested in and we’ll do our best to accommodate your request.

Editor's picks

42-inch OLED TV deals

LG OLED42C4 OLED TV £1399£629 at Richer Sounds (save £770)Five Stars

LG OLED42C4 OLED TV £1399 £629 at Richer Sounds (save £770)
Right now the LG C4 is radically cheaper than its newer sibling, the LG C5. So much so that we'd fully recommend the older version to any movie fan or gamer looking for a small OLED. Five Stars

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48-inch OLED TV deals

LG OLED48C4 £1499now £719 at Amazon (save £780)Five stars

LG OLED48C4 £1499 now £719 at Amazon (save £780)
Though it's been replaced by the C5, thanks to a series of hefty discounts the 48-inch LG C4 is the OLED we recommend to most people looking for a TV this size. Five stars

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55-inch OLED TV deals

Sony Bravia 8 £2199 now £1499 at Amazon (save £700)Read our full Sony Bravia 8 review

Sony Bravia 8 £2199 now £1499 at Amazon (save £700)
Sony's award-winning OLED TV, the Bravia 8, is already enjoying some hefty discounts. If you want a fantastic, accurate, but immersive TV ideal for serious movie watching, the Bravia 8 is well worth considering.
Read our full Sony Bravia 8 review

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Sony XR-55A80L 55-inch OLED TV £2399 now £1100 at Amazon (save £1299)Read our full Sony XR-55A80L review

Sony XR-55A80L 55-inch OLED TV £2399 now £1100 at Amazon (save £1299)
The Sony A80L is an amazing TV despite coming to the end of its shelf life. If you care about picture accuracy and want the best deal possible on an OLED TV that'll delight for years to come, this is the one to get, based on our testing.
Read our full Sony XR-55A80L review

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Samsung QE55S95D QD-OLED TV £2499 £1199 at Hughes (save £1300)Read our full Samsung S95D review

Samsung QE55S95D QD-OLED TV £2499 £1199 at Hughes (save £1300)
Samsung's second-generation QD-OLED TV is technically one of the most impressive TVs we've seen all year. Highlights pop with vibrancy while details are pin-sharp, and it's an excellent gaming companion thanks to its four HDMI 2.1 sockets. We wish it was a bit more subtle, but it's an impressive set nonetheless.
Read our full Samsung S95D review

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LG OLED55C5
LG OLED55C5: was £1,899 now £1,699 at Richer Sounds

The 55-inch LG C5 is the best new step-down OLED TV we've tested. And while the C4 is better value at the moment, there's no denying this one is better in a few key areas, including peak brightness and colour volume. Thanks to this atypically early deal, it's also available right now at a pretty compelling price.

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65-inch OLED TV deals

LG OLED65C4 2024 OLED TV £2699now £1299 for at Amazon (save £1400)Read the full LG C4 review

LG OLED65C4 2024 OLED TV £2699 now £1299 for at Amazon (save £1400)
Though the C5 is newer and offers clear performance improvements, the C4 remains one of the best OLEDs you'll find at its price. It has flawless gaming specifications and continues to offer fantastic picture quality that will delight most buyers.
Read the full LG C4 review

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Samsung QE65S95D 2024 QD-OLED TV £3599 £1799 at Richer Sounds (save £1800)Read the full Samsung S95D review

Samsung QE65S95D 2024 QD-OLED TV £3599 £1799 at Richer Sounds (save £1800)
The S95D is Samsung's third generation QD-OLED. During testing it proved to be one of the best Samsung TVs in recent memory, offering improvements on its predecessor in pretty much every way. Though it's not the cheapest option on this list, if you want the latest model possible this is the one to get.
Read the full Samsung S95D review

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77-inch OLED TV deals

Philips 77OLED809 2024 OLED TV £3299 £1699 at Richer Sounds (save £1550)

Philips 77OLED809 2024 OLED TV £3299 £1699 at Richer Sounds (save £1550)
The 77-inch OLED809 should perform very similarly to the 65-inch model, which received the full five stars in our review, but those extra 12 inches of screen real estate ought to make it feel much more cinematic. As with the other models, you can expect a punchy, vibrant picture performance, good sound (by TV standards) and support for all of the latest gaming features across the two HDMI 2.1 sockets.

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LG OLED77G4 OLED TV £4499 now £2699 at Amazon (save £1800)

LG OLED77G4 OLED TV £4499 now £2699 at Amazon (save £1800)
The LG G4 is the Korean firm's flagship OLED from last year. Though the G5 is undeniably better, being night-and-day brighter and offering better colour volume, especially in low-light scenes, if you want a top-end home cinema experience, the G4 remains a fantastic option, especially at this price.

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83-INCH OLED TV DEALS

LG OLED83C4 £5299 now £2800 at Currys (save £2499)

LG OLED83C4 £5299 now £2800 at Currys (save £2499)
The giant LG C4 is a beast of a TV, featuring flawless gaming specifications and giant OLED panel. If you want a big screen OLED that will offer near home cinema scale in your living room, it's well worth considering.

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When's the best time to buy an OLED TV?

OLED TV prices go up and down throughout the year in general. As an added layer of complexity there's also usually a prolonged overlap where older models remain on sale at discounted prices after their successors have launched. So it's not always easy to know when to pull the trigger on your purchase.

In general we advise people to keep an eye on a specific set we've tested that has caught their eye and jump when they see a price that meets their specific budget and needs. Though if you're an avid deal hunter we often see the best prices appear during sales events such as Black Friday or Cyber Monday.

It's also worth keeping an eye on specialist retailers who tend to follow the same sales patterns as their big retail rivals, but also drop sporadic flash deals throughout the year.

MORE:

Check out our pick of the best LG OLED TVs

Not wedded to OLED? Head over to the best TV deals

The magic of Dolby Vision HDR explained

Alastair Stevenson
Alastair Stevenson
Editor in Chief

Alastair is What Hi-Fi?’s editor in chief. He has well over a decade’s experience as a journalist working in both B2C and B2B press. During this time he’s covered everything from the launch of the first Amazon Echo to government cyber security policy. Prior to joining What Hi-Fi? he served as Trusted Reviews’ editor-in-chief. Outside of tech, he has a Masters from King’s College London in Ethics and the Philosophy of Religion, is an enthusiastic, but untalented, guitar player and runs a webcomic in his spare time. 

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