Advertise
To advertise or for further information, feel free to contact one of the whathifi.com sales team:
Chris Daniels – Sales Manager
020 8267 5847
Chloe McDowell – Commercial Brand Manager
020 8267 5065
chloe.mcdowell@haymarket.com
Chris Moore – Display Sales Executive
020 8267 5117
Matt Larkin – Retailer Sales Executive
020 8267 5109
Standard Ad Units
| AD UNIT | PIXEL DIMENSIONS WIDTH x HEIGHT |
MAX FILE SIZE STATIC GIF / JPEG |
MAX FILE SIZE ANIMATED GIF |
|---|---|---|---|
| Leaderboard | 728 x 90 | 39 KB | 39 KB |
| Button | 120 x 60 | 39 KB | 39 KB |
| Skyscraper | 120 x 600 | 39 KB | 39 KB |
| MPU | 300 x 250 | 39 KB | 39 KB |
Creatives can be hosted by Haymarket Publishing or by one of the following 3rd parties:
Atlas, Bluestreak, Doubleclick, Eyeblaster, Mediaplex, Real Media, Tango zebra
- 3rd party tags should be generated as Javascript only. Iframe tags are not accepted
- Animation length should not exceed 15 seconds
- Animation may loop indefinitely
- Tweening is not recommended
Turnaround time: 48 hours
Flash Ad Units
| AD UNIT | PIXEL DIMENSIONS WIDTH x HEIGHT |
MAX FILE SIZE (initial file download) |
|---|---|---|
| Leaderboard | 728 x 90 | 39 KB |
| Button | 120 x 60 | 39 KB |
| Skyscraper | 120 x 600 | 39 KB |
| MPU | 300 x 250 | 39 KB |
Creatives can be hosted by Haymarket Publishing or by one of the following 3rd parties:
Atlas, Bluestreak, Doubleclick, Eyeblaster, Mediaplex, Real Media, Tangozebra
- 3rd party tags should be generated as Javascript only. Iframe tags are not accepted
- If a Flash creative is to be hosted by Haymarket Publishing, please set up the click-through as described in the Haymarket click-through configuration in Flash instructions, available for Flash MX and Flash MX 2004
- Flash creatives should be published as Flash version 7 SWF with a backup GiF or JPG image
- Maximum frame rate of 25 fps
- Animation length should not exceed 15 seconds
- Animation may loop indefinitely
- Audio is permitted, but must be initiated by user click
- Audio should not exceed 15 seconds
- Clearly visible mute button if audio is used
- Video is permitted, but must be initiated by user click
- Video should not exceed 15 seconds
- Clearly visible start / stop video controls
Turnaround time: 48 hours
Expandable Ad Units
| AD UNIT | PIXEL DIMENSIONS WIDTH x HEIGHT NORMAL STATE |
PIXEL DIMENSIONS WIDTH x HEIGHT EXPANDED STATE |
MAX FILE SIZE (initial file download) |
|---|---|---|---|
| Leaderboard | 728 x 90 | 728 x 350 max | 39 KB |
| Skyscraper | 120 x 600 | 350 x 600 max | 39 KB |
| MPU | 300 x 250 | 600 x 300 max | 39 KB |
Creatives can be hosted by one of the following 3rd parties:
Atlas, Doubleclick, Eyeblaster, Mediaplex, Tangozebra
- 3rd party tags should be generated as Javascript only. Iframe tags are not accepted
- Flash creatives should be published as Flash version 7 SWF with a backup GiF or JPG image
- Maximum frame rate of 25 fps
- Automatic expansion is not permitted.
468x60 and 120x600 - expansion to occur on mouseover and retract on mouseout. If this is not possible a prominent close button is required which should be placed on the edge of original
(non-expanded) unit
MPU - expansion may only occur on mouseclick. Check with your Sales contact for permitted direction of expansion (dependant on page position) - Audio is permitted, but must be initiated by user click
- Audio should not exceed 15 seconds
- Clearly visible mute button if audio is used
- Video is permitted, but must be initiated by user click
- Video should not exceed 15 seconds
- Clearly visible start / stop video controls
Turnaround time: 48 hours
Rich Media Ad Units
| AD UNIT | PIXEL DIMENSIONS WIDTH x HEIGHT |
MAX FILE SIZE (initial file download) |
|---|---|---|
| Floating Ad | 300 x 300 max | 40 KB |
Creatives can be hosted by Haymarket Publishing or by one of the following 3rd parties:
Atlas, Eyeblaster, Mediaplex, Tangozebra
- 3rd party tags should be generated as Javascript only. Iframe tags are not accepted
- If a Flash creative is to be hosted by Haymarket Publishing, please set up the click-through as described in the Haymarket click-through configuration in Flash instructions, available for Flash MX and Flash MX 2004
- All Flash creatives must be published as Flash version 7 SWF with a backup GiF or JPG image
- Maximum frame rate of 25 fps
- Rich media units should auto-close after 15 seconds
- Prominent close button required on 3rd party served Floating ads
- Close button must be a fixed placement at the location of the first completely visible frame
- Audio is permitted, but must be initiated by user click
- Audio should not exceed 15 seconds
- Clearly visible mute button if audio is used
- Video is permitted, but must be initiated by user click
- Video should not exceed 15 seconds
- Clearly visible start / stop video controls
Turnaround time: 72 hours
- All creatives are subject to final approval by Haymarket Publishing
- Haymarket Publishing reserves the right to preserve the user experience of its sites, and reserves the right to remove any advertisement which is deemed annoying and / or harmful to our users at any time
