Sony Mobile has unveiled the new Xperia C3 smartphone, touted as being the "world's best smartphone for selfies".
The bold claim is largely down to a 5-megapixel, wide angle, front-facing camera with LED flash.
The camera also features software enhancements such as retouching and auto-scene modes. There's also a quick sharing option to social sites such as Instagram.
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Elsewhere there's a 5.5-inch, 720p display, a 1.2GHz Qualcomm processor, 1GB of RAM, 8GB of onboard storage with support for microSD cards up to 64GB, 8-megapixel rear facing camera and a 2500mAh battery.
Rounding off the features are dual-sim card support, Bluetooth 4.0 with NFC capabilities and Android 4.4.2.
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The Sony Xperia will be available in white, black and light blue finishes and will initially be available in China from August, with a UK release expected shortly after.
Little was known about the Xperia C3 until yesterday when Sony posted an image on its Xperia Twitter feed, teasing the device ahead of its launch.