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Majority of British cinema goers remain unconvinced by 3D

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Only 22% of Britons think 3D films improve the experience of going to the cinema.

Almost half (47%) thought 3D made no difference, or even made it worse, according to the latest YouGov poll. And 41% think 3D is just a gimmick.

When asked whether they would be more likely to see a film in 3D or 2D, if it was being shown in both formats at the same time for the same price, under half (47%) said they would chose to see the film in 3D.

In most cinemas it costs more to watch a film in 3D than 2D, but the YouGov poll shows that more than a third of people would choose to see a film in 2D, even if it was the same price to see it in 3D.

And nearly half of those polled (49%) agreed with the statement that "the hype about 3D films is a phase that will pass".

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Andy Clough

Andy is Global Brand Director of What Hi-Fi? and has been a technology journalist for 30 years. During that time he has covered everything from VHS and Betamax, MiniDisc and DCC to CDi, Laserdisc and 3D TV, and any number of other formats that have come and gone. He loves nothing better than a good old format war. Andy edited several hi-fi and home cinema magazines before relaunching whathifi.com in 2008 and helping turn it into the global success it is today. When not listening to music or watching TV, he spends far too much of his time reading about cars he can't afford to buy.