Kogan announces UK launch of £150 Agora 4G smartphone

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While all the usual players continue to jostle for position in the ever-competitive UK smartphone market, the Australian firm Kogan looks set to make a splash after announcing the launch of the Agora at a cost of just £150.

The 4G, Android-powered handset is available exclusively through Kogan's website, with the company seemingly confident in its abilities – claiming to offer "the features and feel" of models that cost at least twice as much as the Agora.

Kogan has partnered with BenQ to create the Agora, which boasts Android 4.4 KitKat, a 5in HD display, "full day battery life" and a quad core processor, while also coming with the all-important ability to hook up to 4G networks.

"But all these phones are still too expensive for many people. We're releasing a quality device that smashes the competition on the price, yet packs all the features consumers expect from a high end smartphone."

Pete Hayman

Pete was content editor on What Hi-Fi?, overseeing production and publication of digital content. In creating and curating feature articles for web and print consumption, he provided digital and editorial expertise and support to help reposition What Hi-Fi? as a ‘digital-first’ title; reflecting the contemporary media trends. He is now a senior content strategist.