Hisense to launch first Roku TVs in the UK this year

By Becky Roberts
published

One in three TVs sold in the US has the Roku smart platform built in

Hisense to launch first Roku TVs in the UK this year
(Image credit: Hisense)

Now that Roku is integrated into more than 30 per cent of the TVs sold in the US and has almost 31 million active accounts, the smart platform is coming to the UK integrated into a TV for the first time, via Hisense.

Hisense is one of more than ten TV manufacturers selling Roku OS-powered TVs in the US, and it's choosing to celebrate its 50th birthday this year by launching similar models in the UK towards the end of the year. 

Exact details on these Roku TVs are yet unknown, but there will be 4K HDR models in various sizes up to 65 inches in shops this autumn. If they're anything like the Roku models in the US and Hisense's non-Roku TVs in the UK, they will likely be highly affordable too.

Roku's TV OS will give owners of the sets direct access to several subscription services such as Netflix and Amazon Prime Video, as well as apps with free content, such as YouTube and its own The Roku Channel. Essentially, with it embedded into a TV experience you have immediate access to all Roku has to offer – lots of streaming content on an easy to use interface.

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Becky Roberts
Becky Roberts

Becky is the managing editor of What Hi-Fi? and, since her recent move to Melbourne, also the editor of Australian Hi-Fi magazine. During her 10 years in the hi-fi industry, she has been fortunate enough to travel the world to report on the biggest and most exciting brands in hi-fi and consumer tech (and has had the jetlag and hangovers to remember them by). In her spare time, Becky can often be found running, watching Liverpool FC and horror movies, and hunting for gluten-free cake.