Prime Day is no longer just a day these days, with the event slowly growing to span four days with several early deals to boot.
However, Amazon have pulled out all the stops for this early discount. There's still nearly a week until the event officially starts, but they've already slashed the price of their 65-inch Amazon Ember QLED to £600 for Prime Day members.
For context, we reviewed the new QLED at £1050 only three months ago, so that's an incredible 43 per cent drop!
It's perfect timing if you've been watching the World Cup and thinking it's time for an upgrade – at this price, the Ember QLED really is a great value TV.
There was once a time when we wondered if Amazon could make a worthwhile TV, but the e-commerce giant has proved itself capable of making compelling, affordable TVs in a rather cutthroat budget market.
The Amazon Ember QLED is one such offering. It brings several small but worthwhile improvements on the company’s previous QLED to create a solid TV.
This includes a greatly improved panel, which now features 160 dimming zones and, according to Amazon, can go 60% brighter than its first-generation QLED.
All of which adds up to an impressive picture performance. As our Amazon Ember QLED review reads: “There is a nice sense of sharpness and definition to the outline of subjects, which, when paired with the improved contrast thanks to the inclusion of double the dimming zones, creates a solid, three-dimensional effect.”
What was most surprising, however, was the amount of dark detail on offer – even more so than the Mini LED TCL we were comparing with.
The Ember QLED’s 24W speakers aren’t the most technically advanced on the market, but we were pleasantly surprised by the TV’s audio. Amazon doesn’t try to push boundaries where it lacks the capabilities, and the sound is smoother, fuller, and much nicer as a result.
The Fire TV OS is, of course, the bread and butter of this TV. It features pretty much every streaming app under the sun and has built-in Alexa functionality.
We also commend Amazon for its all-encompassing approach to HDR – HDR10, HLG, HDR10+ Adaptive and Dolby Vision IQ are all on board, which even some premium TVs lack.
Normally, we recommend the TCL C7K at this price level; it boasts a Mini LED screen with a whopping 1008 dimming zones and 120Hz support. It is currently £800, however, making the Amazon Ember QLED quite the enticing option thanks to its hefty discount.
In our review, we predicted that the Ember QLED would get a substantial reduction come Prime Day that would make the TV well worth considering. Well, the time has finally come – the QLED is now a huge £450 off at Amazon.
MORE:
Also consider the TCL C6KS
Read our Amazon Fire TV Omni Mini LED review
Our pick of the best TVs for every budget
