Following the completion of a postgraduate course in magazine journalism in 2004, Joe joined the What Hi-Fi? team as editorial assistant. From moving boxes in the stockroom, Joe progressed to reviewing their contents when he became a staff writer. The rebirth of the What Hi-Fi? website saw him focus on news, as news editor, before becoming deputy editor and then editor. In 2017, Joe became brand development editor, overseeing all things editorial across both the website and magazine. His dream of being a superstar DJ may be all but forgotten, but his love of vinyl and all things Technics remains - even if his hi-fi system gets most of its action through Sonos nowadays.