Virgin TV to offer BT Sport 4K Ultra HD channel

Until recently, Virgin TV’s 4K offering has been unimpressive compared to rivals Sky and BT.

But in the past few months, it’s been able to offer top tier customers Ultra HD coverage of Roland Garros tennis (via Eurosport’s 4K channel), the 2018 World Cup (via the BBC’s 4K iPlayer trials), and the Champions League final thanks to a partnership with BT.

Today’s announcement that Virgin and BT’s partnership has been extended in a multi-year agreement spells good news for sport fanatics who own a 4K TV, Virgin TV V6 box and subscribe to Virgin TV’s Full House or VIP bundles - it will see them automatically gain the BT Sport 4K UHD channel (531), at no extra cost, from 30th July.

MORE: Amazon Prime Day 2018 - the date, the deals, the details

New and existing Virgin TV customers signed up to its Player or Mix bundles will be able to add all BT Sport channels, including the 4K one, to their package for £18 per month.

BT Sport’s coverage includes UEFA Champions League, Europa League and Premier League matches, the FA Cup, European Rugby Champions Cup and MotoGP - some of which will be offered in 4K.

While the agreement all but confirms Virgin isn’t looking to offer its own rival Ultra HD sport channel anytime soon, it’s great to see Virgin finally stepping up in the 4K broadcast game.


6 tips and tricks for getting the best Amazon Prime Day deals​

Should you buy a new TV on Amazon Prime Day?

Virgin Media offers TV customers free 4K-ready V6 box upgrade

BT TV G5 vs Sky Q vs Virgin TV V6: which is the best 4K TV service?​

How to watch 2018 Wimbledon online and on TV in 4K Ultra HD

Becky Roberts

Becky is the managing editor of What Hi-Fi? and, since her recent move to Melbourne, also the editor of Australian Hi-Fi magazine. During her 10 years in the hi-fi industry, she has been fortunate enough to travel the world to report on the biggest and most exciting brands in hi-fi and consumer tech (and has had the jetlag and hangovers to remember them by). In her spare time, Becky can often be found running, watching Liverpool FC and horror movies, and hunting for gluten-free cake.