NEWS: Virgin Media to offer BBC iPlayer on TV

Virgin Media customers will shortly be able to access the BBC's iPlayer streaming TV-on-demand service via Virgin's cable TV network.

Following a deal between Virgin and the BBC, Virgin customers will be able to catch up on the last week's programmes without needing to download them.

The service allows 3.5 million Virgin customers to catch up on more than 350 hours of BBC TV programmes from the past seven days at no additional cost.

"We have always envisaged the BBC iPlayer on a TV platform and in the living room," says Ashley Highfield, the BBC's director of future media and technology.

"By working with Virgin Media, this ambition has been realised. This partnership takes us a step closer to transforming the way our audiences watch TV."

The deal between Virgin and the BBC follows on from the launch of a version of iPlayer for the Apple iPhone and iPod Touch.

Technorati Tags: Apple iPhone, Apple iPod Touch, BBC iPlayer, TV on demand, Virgin Media

Andy Clough

Andy is Global Brand Director of What Hi-Fi? and has been a technology journalist for 30 years. During that time he has covered everything from VHS and Betamax, MiniDisc and DCC to CDi, Laserdisc and 3D TV, and any number of other formats that have come and gone. He loves nothing better than a good old format war. Andy edited several hi-fi and home cinema magazines before relaunching in 2008 and helping turn it into the global success it is today. When not listening to music or watching TV, he spends far too much of his time reading about cars he can't afford to buy.