Virgin Media customers will shortly be able to access the BBC's iPlayer streaming TV-on-demand service via Virgin's cable TV network.
Following a deal between Virgin and the BBC, Virgin customers will be able to catch up on the last week's programmes without needing to download them.
The service allows 3.5 million Virgin customers to catch up on more than 350 hours of BBC TV programmes from the past seven days at no additional cost.
"We have always envisaged the BBC iPlayer on a TV platform and in the living room," says Ashley Highfield, the BBC's director of future media and technology.
"By working with Virgin Media, this ambition has been realised. This partnership takes us a step closer to transforming the way our audiences watch TV."
The deal between Virgin and the BBC follows on from the launch of a version of iPlayer for the Apple iPhone and iPod Touch.
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