LG 55EA980W curved OLED TV goes on sale for £8k


The new LG curved OLED TV, the 55EA980W, will go on sale in selected retailers in the UK this week.

UPDATE: LG 55EA980W curved OLED TV review

Yours for a meagre £8000, the 55in OLED TV follows in the footsteps of the original LG 55EM970V OLED TV, which went on sale for £10,000 back in March.

That set was only available in Harrod's in London, but this curved OLED promises to be available from "selected retailers across the country", should you be poised, cash-in-hand, ready to splash the necessary £8000.

Both LG and Samsung showed off curved OLED TVs back in January at CES, with Samsung launching its S9C curved OLED at the start of this month.

HANDS ON: Samsung S9C curved OLED TV review

The new LG 55EA980W curved OLED feaures LG's WRGB 4-colour pixel technology, Cinema 3D (LG's passive 3D technology) and Smart TV features.

LG says the curved OLED "represents the future of TV", sporting a "gentle inward flex" to ensure the entire screen is the same distance from the viewer's eyes to remove "screen-edge visual distortion and detail loss".

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MORE: OLED TV: reviews, news and everything you need to know

by Joe Cox

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Joe Cox
Content Director

Joe is Content Director for Specialist Tech at Future and was previously the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across print and online for more than 15 years, writing news, reviews and features. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung, reported from CES, the Bristol Show and Munich High End for many years, and provided comment for sites such as the BBC and the Guardian. In his spare time he enjoys playing records and cycling (not at the same time).