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HBO Max confirms European launch schedule but there's no sign of UK

HBO Max launch poster
(Image credit: HBO Max, WarnerMedia’)

Following its debut in the US last May, it’s now been announced that HBO Max will launch in Europe on 26th October, with Sweden, Denmark, Norway, Finland, Spain and Andorra all making the cut.

Following this initial release, there’ll be more countries added to the roster in 2022 as part of phased global roll-out — namely Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Moldova, Montenegro, North Macedonia, Poland, Portugal, Romania, Serbia, Slovakia and Slovenia, with additional territory launches also planned for the same year.

Notable absences from the list of countries include the UK, France, Germany and Italy, which is unsurprising given that HBO licenses its contents to local operators like Sky in the UK. 

HBO Max itself features heavy hitters from the WarnerMedia roster including Harry Potter and Game of Thrones, with more content from the likes of Warner Bros., HBO, DC and Cartoon Network also included. There are also Max Originals.

Finer details that reveal the content offering and price points for the different countries will be unveiled at a virtual event in October, though it has been confirmed that user profiles and a recommendation engine will make up part of the service.

Christina Sulebakk, General Manager, HBO Max EMEA states that: "The unique and exclusive combination of iconic content from Warner Bros., HBO, DC, Cartoon Network, Max Originals, including local productions and more, creates a streaming platform that fans in Europe will love. We see enormous potential as we roll-out the all-new, supercharged streaming platform across the region."

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  • RichSM
    If you have Sky or BT TV, you can likely already get a lot of this content. For example, I'm with BT and have the Entertainment pack - with this you can log into the NOW TV app using your BT account details. They have all the good HBO stuff like Game of Thrones, The Wire, Band of Brothers etc included, so I wouldn't want to pay for a separate HBO subscription.
    It's probably why they didn't launch it in the UK, because they already have a licensing deal with Sky (who then provide it to BT/Virgin as well).
    Reply
  • Sliced Bread
    T
    RichSM said:
    If you have Sky or BT TV, you can likely already get a lot of this content. For example, I'm with BT and have the Entertainment pack - with this you can log into the NOW TV app using your BT account details. They have all the good HBO stuff like Game of Thrones, The Wire, Band of Brothers etc included, so I wouldn't want to pay for a separate HBO subscription.
    It's probably why they didn't launch it in the UK, because they already have a licensing deal with Sky (who then provide it to BT/Virgin as well).
    That’s a good point, though sky is overpriced and now tv isn’t yet 4K hdr.
    Reply