BRISTOL SHOW 2012: Cyrus targets sub-£800 audio market with new hi-fi range - video

A "clear shift in the market" has led Cyrus Audio to develop a new range of hi-fi separates in the sub-£800 sector, making its UK debut this weekend at the Bristol Show.

"Last year Cyrus decided to initiate R&D projects that would enable the company to stretch the model range back down into the larger, sub-£800 market we used to occupy, but abandoned as we pushed our development team to deliver ever higher-quality models," says Cyrus managing director Peter Bartlett.

The new range starts at £699 with the Cyrus 6a entry-level amplifier, and at the same time the matching CD 6 SE2 CD player is reduced from £950 to £699 (both shown below).

The new Cyrus CD T transport comes in at £599, and the Cyrus 6 DAC at £899, or £1498 for the pair.

Joining the 6 series are the Cyrus 8a amp at £1200, the 8 DAC at £1400 and 8 Qx DAC at £1700.

Other, existing CD models in the range are 'repositioned' to bring their prices more into line with the new amplifiers. So the CD XT SE2 transport drops to £1500 and the CD 8 SE2 to £1200.

Watch our video news report on the new Cyrus range

All the 'SE2' models use Cyrus's second-generation service code delivering a more accurate data stream from the optical drive, the company claims.

And the new modular amplifier platform is developed from the XP range, but using new audiophile components that were not available when the XP models were introduced.

Two power options are available on the amplifiers: 2 x 40W or 2 x 70W. Owners can further upgrade them by adding an optional five-input DAC card, while the DAC models can be upgraded to a higher spec Qx 192kHz upsampling version.

In addition, you can add an outboard PSX-R power supply to the 8 series to further enhance their performance.

Shared features across the new range are:

• New low-resonance aluminium die-cast chassis

• LCD custom display and optical quality lens

• Less than 1W standby power consumption

• Individually configurable input naming

• Choice of black or silver finishes

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Andy Clough

Andy is Global Brand Director of What Hi-Fi? and has been a technology journalist for 30 years. During that time he has covered everything from VHS and Betamax, MiniDisc and DCC to CDi, Laserdisc and 3D TV, and any number of other formats that have come and gone. He loves nothing better than a good old format war. Andy edited several hi-fi and home cinema magazines before relaunching in 2008 and helping turn it into the global success it is today. When not listening to music or watching TV, he spends far too much of his time reading about cars he can't afford to buy.