The cheapest Philips OLED TV of the year now has £100 knocked off thanks to the recent bout of Black Friday TV deals. The 55in Philips 55OLED754 is now just £989.
The secret to the low price is that this 2019 OLED TV in fact sports one of Philips's 2018 OLED panels and the older, Philips second-generation P5 picture processor, but don't let that put you off.
While it's not a set we've reviewed, the Philips OLEDs of this year and last which we have looked at have consistently scored four and five-star scores across the board.
- See all the best Black Friday deals
Philips 55OLED754 4K HDR TV
£1099 £989 at Richer Sounds
The set comes with the brilliant Ambilight technology, full HDR support (Dolby Vision and HDR10+) and plenty of apps on the Saphi smart TV platform. You'll struggle to find a cheaper 2019 OLED.
Unlike the majority of Philips TVs, which are 'powered by Android' and 'Google Assistant compatible', the OLED 754 uses the Saphi smart platform and can be voice controlled via Alexa instead.
A button on the remote launches the voice assistant, so you can speak into it to switch sources, open apps and ask questions. The TV also features Philips 3-sided Ambilight technology, which puts on a colourful display to match the content you're watching.
The other handy feature of this 4K OLED TV is that it supports the full flush of HDR10, HDR10+ and Dolby Vision HDR formats. It's also available bundled with a Philips Dolby Atmos-enabled soundbar for £1168.
- The best Black Friday OLED TV deals live right now
- The best Black Friday AV and home cinema deals live right now
Black Friday deals from around the web
- Amazon.co.uk - new Black Friday deals every day
- Adidas.co.uk: - save up to 50%
- AO.com: - Black Friday deals on appliances are live now
- Argos.co.uk: - top savings on toys, TV and more for Christmas
- Boots.co.uk: - save up to half price on selected items
- Carphone Warehouse: - early Black Friday phone deals
- Currys: - Black Tag sale is now on
- Debenhams: - sneak peek Black Friday deals now live
- DNA Fit: - up to 40% off DNA test kits
- Google Store: - a boatload of deals - including £70 off Pixel phones
- Halfords: - 20% off dash Cams, electric scooters and way more
- John Lewis: - 5 year warranties with John Lewis' Black Friday offers
- Lovehoney.co.uk: - up to 50% off sex toys and more
- Marks & Spencer: good multi-buy deals on right now
- Mobiles.co.uk: cheapest mobile phone deals
- Nike.co.uk: - up to 30% off full price items
- Simba Sleep: save up to 40% on mattresses for Black Friday
- Richer Sounds: - amazing deals, available now
- Sevenoaks: - great deals, and matches competitor prices
- Superdrug: - top Black Friday deals at Superdrug
- Three.co.uk: - best ever SIM only deals
- Very.co.uk: - big savings on tech and more