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Black Friday TV deal: Philips' cheapest 2019 OLED is now even cheaper

Black Friday TV deal: Philips' cheapest 2019 OLED is now even cheaper
(Image credit: Philips)

The cheapest Philips OLED TV of the year now has £100 knocked off thanks to the recent bout of Black Friday TV deals. The 55in Philips 55OLED754 is now just £989.

The secret to the low price is that this 2019 OLED TV in fact sports one of Philips's 2018 OLED panels and the older, Philips second-generation P5 picture processor, but don't let that put you off. 

While it's not a set we've reviewed, the Philips OLEDs of this year and last which we have looked at have consistently scored four and five-star scores across the board.

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Philips 55OLED754 4K HDR TV £1099 £989 at Richer Sounds (opens in new tab)
The set comes with the brilliant Ambilight technology, full HDR support (Dolby Vision and HDR10+) and plenty of apps on the Saphi smart TV platform. You'll struggle to find a cheaper 2019 OLED.

Unlike the majority of Philips TVs, which are 'powered by Android' and 'Google Assistant compatible', the OLED 754 uses the Saphi smart platform and can be voice controlled via Alexa instead.

A button on the remote launches the voice assistant, so you can speak into it to switch sources, open apps and ask questions. The TV also features Philips 3-sided Ambilight technology, which puts on a colourful display to match the content you're watching.

The other handy feature of this 4K OLED TV is that it supports the full flush of HDR10, HDR10+ and Dolby Vision HDR formats. It's also available bundled with a Philips Dolby Atmos-enabled soundbar for £1168 (opens in new tab).


Black Friday deals from around the web

  • (opens in new tab) - new Black Friday deals every day
  • (opens in new tab) - save up to 50%
  • (opens in new tab) - Black Friday deals on appliances are live now
  • (opens in new tab) - top savings on toys, TV and more for Christmas
  • (opens in new tab) - save up to half price on selected items
  • Carphone Warehouse: (opens in new tab) - early Black Friday phone deals
  • Currys: (opens in new tab) - Black Tag sale is now on
  • Debenhams: (opens in new tab) - sneak peek Black Friday deals now live
  • DNA Fit: (opens in new tab) - up to 40% off DNA test kits
  • Google Store: (opens in new tab) - a boatload of deals - including £70 off Pixel phones
  • Halfords: (opens in new tab) - 20% off dash Cams, electric scooters and way more
  • John Lewis: (opens in new tab) - 5 year warranties with John Lewis' Black Friday offers
  • (opens in new tab) - up to 50% off sex toys and more
  • Marks & Spencer: (opens in new tab) good multi-buy deals on right now
  • (opens in new tab) cheapest mobile phone deals
  • (opens in new tab) - up to 30% off full price items
  • Simba Sleep: (opens in new tab) save up to 40% on mattresses for Black Friday
  • Richer Sounds: (opens in new tab) - amazing deals, available now
  • Sevenoaks: (opens in new tab) - great deals, and matches competitor prices
  • Superdrug: (opens in new tab) - top Black Friday deals at Superdrug
  • (opens in new tab) - best ever SIM only deals
  • (opens in new tab) - big savings on tech and more

Dan is a staff writer at What Hi-Fi? and his job is with product reviews as well as news, feature and advice articles too. He works across both the hi-fi and AV parts of the site and magazine and has a particular interest in home cinema. Dan joined What Hi-Fi? in 2019 and has worked in tech journalism for over a decade, writing for Tech Digest, Pocket-lint, MSN Tech and Wareable as well as freelancing for T3, Metro and the Independent. Dan has a keen interest in playing and watching football. He has also written about it for the Observer and FourFourTwo and ghost authored John Toshack's autobiography, Toshack's Way.