Audio Technica to expand cartridge range in Munich

Munich's High End Show – taking place between 15th and 18th May – is to be the stage for Audio Technica to unveil its new and expanded range of cartridges and vinyl accessories.

In addition to the firm's existing AT400MLa and OC9/III, the new AT-F2 moving coil cartridge is set to make its debut at the German show as part of its "new focus on hi-fi for Europe".

MORE: Audio-Technica unveils new headphones range, first gaming headsets

The AT-F2 – described as a "great entry point" into hi-fi turntable audio – is to be demonstrated for the first time ahead of its full global launch, which is scheduled for later this year.

Meanwhile, Audio Technica says European consumers can now take advantage of a new section on its website dedicated to cartridges that includes articles on cartridge technology.

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Audio Technica consumer products marketing manager Harvey Roberts said there will also be a new price strategy that brings the firm's cartridges in line with international markets.

"[The new strategy] ensures European consumers can buy from our authorised European dealers and get a competitive price, great support, as well as being able to take advantage of Audio Technica's comprehensive two-year warranty," said Roberts.

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by Pete Hayman

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Pete was content editor on What Hi-Fi?, overseeing production and publication of digital content. In creating and curating feature articles for web and print consumption, he provided digital and editorial expertise and support to help reposition What Hi-Fi? as a ‘digital-first’ title; reflecting the contemporary media trends. He is now a senior content strategist.