Apple Music's 'Up Next' series set to champion emerging artists

Apple Music has announced a new series, focusing on a different emerging artist each month. Called Up Next, it will comprise a mini-documentary, spotlight on the artist's latest album, an interview with Beats 1 DJ Zane Lowe and special playlists.

Chosen artists will also feature on The Late Late Show with James Corden, which is a partner of the programme, CMU reports.

First up is 6LACK (pronounced 'Black'), a singer/songwriter/rapper from Atlanta. He's best known for last year's single PRBLMS, and is signed to both LoveRenaissance and Universal's Interscope Records labels.

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It's not the only piece of original video content coming to Apple Music. The streaming service announced last week it will be the exclusive home to a documentary about music industry legend Clive Davis. Clive Davis: The Soundtrack of Our Lives will tell the story of Davis's career working with Bruce Springsteen, Carlos Santana, Earth, Wind & Fire, Puff Daddy and Whitney Houston, among others.

It also recently signed 808 The Movie (a documentary about the Roland TR-808 drum machine), and Taylor Swift's concert film of her album 1989. Plus an app-based reality show called Planet of the Apps and, of course, Carpool Karaoke.

Not to be outdone, Spotify has announced a few exclusive shows of its own, among them a hip-hop take on Carpool Karaoke and a documentary about Metallica's early years.

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Joe Svetlik

Joe has been writing about tech for 17 years, first on staff at T3 magazine, then in a freelance capacity for Stuff, The Sunday Times Travel Magazine, Men's Health, GQ, The Mirror, Trusted Reviews, TechRadar and many more (including What Hi-Fi?). His specialities include all things mobile, headphones and speakers that he can't justifying spending money on.