8K TVs aren't exactly flying off the shelves – and probably won't do anytime soon, according to a new report from market analyst Omdia.
Shipments of 8K TVs accounted for just 0.15% of all TV shipments in 2021, which translates as little over 350,000 units globally. Samsung sold the lion's share – 65% or around 227,500 units – with the majority headed to China.
Sales picked up in the run up to Christmas; consumers purchased 95,500 8K televisions in the last three months of the year – around 15,000 more than the previous quarter.
Nonetheless, 8K TV sales appear to be falling short.
Omnia believes it's because consumers remain "sceptical" about 8K TVs due to the lack of content and the rise of premium 4K TVs. Indeed, it now predicts that "just 2.7 million households worldwide" will have an 8K TV by the end of 2026.
"We see no convincing market demand of further 8K service development. Even in Japan, where there is a true 8K channel (from NHK) uptake has been minimal."
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