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8K TV sales forecast to hit 72 million by 2025

8K TV sales forecast to hit 72 million by 2025
(Image credit: Samsung / Utopia, Amazon Prime)

Global sales of 8K TVs are set to top 72 million by 2025, according to the latest forecast from Strategy Analytics. China and the United States will be the earliest adopters, and prices – which are currently eye-wateringly high – will "inevitably fall".

That news will be a shot in the arm for the likes of Samsung, Sony and LG. Sales of 8K TVs slumped in 2020 when major 8K showcase events such as the Tokyo Olympics were cancelled or postponed. 

Given TV makers sold just 350,000 8K TVs around the world last year, you might be wondering how they're going to shift a further 72 million units in the next four years...

Well, according to Strategy Analytics’ forecasting models, global 8K TV sales are on course to top one million in 2021 and four million in 2022. Uptake will vary by region but North America is tipped to lead the 8K charge with almost 25 million US households set to own at least one 8K TV set by 2025. 

"Long term 8K TV adoption will ultimately be driven by panel supply and the ongoing shift to ever larger screen sizes," says David Watkins, service director at Strategy Analytics. "As we saw with 4K, TV panel manufacturers are likely to switch entire production lines over to 8K as soon as it makes financial sense to do so."

The thirst for ever-larger screen sizes will play a part, too. It’s anticipated the 8K revolution will start with very large screen sizes (70-inches and above), before trickling down to the 60-to-69-inch bracket. "By the end of the forecast period anyone looking to buy an ultra-large screen TV will have an increasingly hard time finding one that is not 8K," says Watkins.

8K TV sets bring a heap of extra pixels to your living room – four times as many as 4K and 16 times the number of Full HD – but since there's almost no 8K content available right now, they've understandably failed to capture the imagination of consumers. They're not cheap, either. But with the Olympics set to be broadcast in 8K this summer, you might want to make the leap... 

MORE:

8K TV: the good, the bad, and why it's coming sooner than you think

Samsung's cheapest ever 8K TV goes on sale in the UK

4K vs 8K TV – which is better?

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  • bristollinnet
    I cant help think this is just wishful thinking on behalf of a television industry hoping we’ll continue to upgrade TVs every three years or so. I think in most domestic situations a 55 inch 4K tv is all you need.
    Reply
  • I suppose the average lifespan of an LG OLED TV is 3 years too before you get screenburn. Soon they will be 8K instead of 4K and they will be the only models you can buy.
    Reply
  • acgingersnaps
    72m is less than 1% of the global population. Poor, if anything else. Why would anyone buy an 8k tv. No content.
    Reply
  • manicm
    It’s very clearly wishful thinking, unless prices drop to today’s levels where you are compelled to purchase a 4K tv whether you watch 4K content or not.

    Will Netflix host 8k shows by 2025? Nope, I don’t think so, if ever.

    Only now am I thinking of getting my first 4K tv as a second set, but still very happy with my 7 year old FHD set. But I’m not sure if I will be buying a 4K disc player.

    Will I consider 8k content by 2025? Most likely not. Nope.
    Reply
  • DougK
    Still happy with my 9 year old Pannie plasma. No purchase for me until it goes phut.
    Reply
  • MrReaper182
    I'm still a dinosaur as my TV is 1080p. Maybe I should just skip 4K and go straight to 8K?
    Reply
  • hybridauth_Facebook_929017703802010
    8K 65 inch or bigger or it is a total waste of money without 12-bit panels VVC codec also.
    Reply
  • hybridauth_Facebook_929017703802010
    gel said:
    I suppose the average lifespan of an LG OLED TV is 3 years too before you get screenburn. Soon they will be 8K instead of 4K and they will be the only models you can buy.
    Burn only happens if a person not careful.
    Reply
  • hybridauth_Facebook_929017703802010 said:
    Burn only happens if a person not careful.
    Possibly from my experience. I will find out for sure with my latest OLED because I am not gaming on it and am avoiding the News channels like the Coronavirus!
    Reply
  • 8K becoming the norm!

    https://www.costco.co.uk/Electronics-Security/Televisions-Projectors/Televisions/LG-65NANO996NA-65-Inch-NanoCell-8K-Ultra-HD-Smart-TV/p/352680
    Reply