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Best OLED TV deals: our experts’ picks of the top discounts

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We list the top savings we’ve spotted on the best OLEDs we have tested

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Looking for a shiny new OLED?

We don’t blame you. We are big fans of the panel technology for its incredible contrast, perfect blacks and lack of blooming.

But we’re also big fans of a good deal, and have put together a guide of the best OLED TV deals curated by our home cinema experts.

Every set below is an OLED TV we have tested and reviewed ourselves, and one we wholeheartedly recommend even at full price. We have checked the all-important price, of course, and made sure it’s the lowest available right now.

So what are you waiting for? The OLED deals are below, sorted by size. And if there’s a specific set you’re interested in, leave a comment below and our team will do our best to accommodate your request.

42-inch OLED TV deals

LG C5 42-inch (OLED42C5)
What Hi-Fi? Awards Winner
Save $500
LG C5 42-inch (OLED42C5): was $1,399 now $899 at Amazon

The 42-inch LG C5 is the best small OLED TV we’ve tested offering flawless gaming specifications and a solid, immersive picture. Just make sure to budget for a soundbar with it as the TV’s speakers are distinctly average.

Read our LG C5 42-inch review

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48-inch OLED TV deals

Samsung S90F 48-inch (QE48S90F)
Save $408
Samsung S90F 48-inch (QE48S90F): was $1,399 now $991 at Crutchfield

The Samsung S90F is an excellent OLED TV, especially the 48-inch model, which offers excellent gaming features and a punchy bright picture that will delight most people. Just be aware its speakers are a little on the quiet side.

Read our Samsung S90F 48-inch review

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LG C5 (OLED48C5)
Five Stars
Save $702
LG C5 (OLED48C5): was $1,599 now $897 at Amazon

LG's brilliant small-ish TV is a solid option for anyone yet to make the LG plunge, with a bright picture, flawless gaming specifications and excellent app support. The audio is slightly lacking, but LG's second-smallest OLED is well worth a look.

Read our LG C5 48-inch review

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55-inch OLED TV deals

Sony Bravia 8 II 55-inch ( K55XR8M2)
Save $201
Sony Bravia 8 II 55-inch ( K55XR8M2): was $2,599 now $2,398 at goto.walmart.com

It’s not cheap, even on a deal, but the Sony Bravia 8 II is the best premium OLED we’ve reviewed this year. So much so, that we gave it a What Hi-Fi? Award. If you want the best picture and audio quality possible on an OLED this is the one to get.

Deal also at Amazon

Read our Sony Bravia 8 II 55-inch review

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LG C5 55-inch (OLED55C5)
Save 40% ($802)
LG C5 55-inch (OLED55C5): was $1,999 now $1,197 at Amazon

The 55-inch LG C5 was one of 2025’s best OLEDs, offering excellent gaming specifications, solid picture quality, stellar app support and good, by TV standards, audio. If you’re looking for a well rounded performer this is the one to get.

Read our LG C5 55-inch review

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65-inch OLED TV deals

Sony Bravia 8 (K65XR80)
What Hi-Fi? Awards 2024 Winner
Save 46% ($1,202)
Sony Bravia 8 (K65XR80): was $2,600 now $1,398 at Amazon

The Bravia 8 is a small but worthwhile upgrade on the Award-winning A80L, and it's now available with some heavy discounts. The OLED TV boasts a balanced, immersive picture, great motion handling and good sound by TV standards.

Read the Sony Bravia 8 65-inch review

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Samsung S95F
Five Stars
Save $602
Samsung S95F: was $2,800 now $2,198 at Amazon

$602 is a nice saving for a TV that is stunningly bright and vibrant, boasts a gorgeous design and excellent gaming features, including four HDMI 2.1 sockets. The S95F is arguably the very best all-round TV that Samsung has ever produced, and will be the perfect TV for many.

Read the Samsung S95F 65-inch review

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Sony Bravia 8 II (K65XR8M2)
Save $501
Sony Bravia 8 II (K65XR8M2) : was $3,299 now $2,798 at Amazon

If you’re after the best picture quality possible then the Sony Bravia 8 II is the best option right now. Sure, even with current deals, it is slightly more expensive than many rivals, but it is the top performer you can get. So if you’re a cinephile or serious movie fan, we think it’s worth the added investment.

Read our Sony Bravia 8 II 65-inch review

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77-inch OLED TV deals

LG C5 77-inch (OLED77C5)
Save $1,900
LG C5 77-inch (OLED77C5): was $3,699 now $1,799 at Amazon

Bigger is always better right? If you agree with that sentiment then we suggest checking out the 77-inch LG C5. The set shares the same core DNA as its smaller siblings and has had a hefty sum knocked off its price thanks to this stellar deal.

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When’s the best time to buy an OLED TV?

OLED TV prices go up and down throughout the year in general. As an added layer of complexity there’s also usually a prolonged overlap where older models remain on sale at discounted prices after their successors have launched. So it’s not always easy to know when to pull the trigger on your purchase.

In general we advise people to keep an eye on a specific set we have tested that has caught their eye, and to jump when they see a price that meets their specific budget and needs. We are starting to see the first 2026 OLEDs roll out with the release of LG C6 and LG G6, so there are now major discounts on last year’s OLEDs that should continue over the next few months. Though if you’re an avid deal hunter, we often see the best prices appear during sales events such as Black Friday.

It’s also worth keeping an eye on specialist retailers who tend to follow the same sales patterns as their big retail rivals, but also drop sporadic flash deals throughout the year.

MORE:

Check out our pick of the best LG OLED TVs

Not wedded to OLED? Head over to the best TV deals

The magic of Dolby Vision HDR explained

Alastair Stevenson
Alastair Stevenson
Editor in Chief

Alastair is What Hi-Fi?’s editor in chief. He has well over a decade’s experience as a journalist working in both B2C and B2B press. During this time he’s covered everything from the launch of the first Amazon Echo to government cyber security policy. Prior to joining What Hi-Fi? he served as Trusted Reviews’ editor-in-chief. Outside of tech, he has a Masters from King’s College London in Ethics and the Philosophy of Religion, is an enthusiastic, but untalented, guitar player and runs a webcomic in his spare time. 

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