Spotify launches AM:PM and Secret Genius artist-led playlists

News
By published

AM:PM sees artists such as Terry Hall and Wolf Alice talking through their favourite tracks, while Secret Genius features interviews with famous songwriters.

Standing out in the increasingly crowded streaming music market isn't easy. Exclusive content has been the obvious way to do it, with the likes of Apple Music and Tidal offering exclusive access to albums, videos and live shows in recent months.

Spotify has tended to focus on editorial content and that continues with today's launch of two new and exclusive Spotify playlists: AM:PM and Secret Genius.

The features are presented in track-by-track playlist format (with two playlists for AM:PM), flipping between the artist talking and the track discussed. As with other Spotify playlists, you can 'follow' individual playlists so they're added to your Spotify menu screen.

All the playlists are posted under the Spotify Originals account, so you can 'follow' that account to see all of Spotify's original content, alongside these two new features.

Joe Cox
Joe Cox
Content Director

Joe is the Content Director for What Hi-Fi? and Future’s Product Testing, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for almost 20 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff and The Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).