The best Amazon Prime Day headphone deals 2025: AirPods, Bose, Sony and more

Dyson OnTrac, Bose QuietComfort Ultra Headphones and Apple AirPods Max on carpet
(Image credit: What Hi-Fi?)

Whether you’re shopping for a pair of headphones and earbuds, if you know where to look it’s often possible to find deals on everything from the latest AirPods to wired over-ears – and you don’t have to wait for one of the year’s big sales events like Black Friday or Boxing Day.

With Amazon Prime Day taking place from 8th-11th July, there's never been a better chance to save big on high-performance headphones, although we do keep this page populated with the best deals all year round. It's a full-time job, after all!

Of course, there’s more to being featured down below than just a hefty discount. You won’t find any pairs here that our in-house team of expert reviewers hasn’t fully tested, so not only will you be getting a great deal, you’ll be spending your money on a top-quality, What Hi-Fi?-approved pair of headphones, too.

Our list often includes What Hi-Fi? Award winners, and other class-leading models from our various headphones buying guides, so don’t buy a new pair of headphones without checking this page first.

At the top, you’ll find the best deals for shoppers in the UK, but if you’re across the pond, you can jump straight to the best US headphone deals section further down the page.

Headphones expert
About Us
Headphones expert
Becky Roberts

As the managing editor of What Hi-Fi?, with over a decade of headphone reviewing experience, I've tested hundreds of pairs and lived with many of the best you can buy, so I know a good deal on a good pair when I see one! Trust me, nothing listed below would be a poor purchase.

UK headphone deals – earbuds

Sony WF-C510was £55now£39 at Amazon (save £16)What Hi-Fi? Award winner

Sony WF-C510 was £55 now £39 at Amazon (save £16)
The best wireless budget earbuds out there, the WF-C510 feature 22 hours of battery life, IPX4 splash resistance, Bluetooth 5.3 and an Ambient Aware mode. They set the benchmark for sound quality at this price too. A great choice if you can stretch beyond the Earfun Air (below) but don't need the noise-cancelling functionality of the pricier model-up Sony WF-C710N.
What Hi-Fi? Award winner

Sony WF-C700Nwas £100 now £60 at Amazon (save £40)What Hi-Fi? Awards winner

Sony WF-C700N was £100 now £60 at Amazon (save £40)
Boasting impressive musicality and excellent levels of detail and insight, these comfortable, sport-friendly earbuds are well worth even their non-discounted price. You'll need to opt for the lavender ones to bag them at their very cheapest, but the other colours are only £1.50 more. The WF-C700N offer 7.5 hours of battery life per charge, multipoint Bluetooth and IPX4 water resistance, plus noise-cancelling.
Now succeeded by the WF-C710N.
What Hi-Fi? Awards winner

Earfun Air was £60 now £30 at Amazon (save £30)Five stars

Earfun Air was £60 now £30 at Amazon (save £30)
The cheapest true wireless earbuds we can heartily recommend, these five-star Earfuns do the basics right. We've seen these drop to £22 before, but this is still a great opportunity to pick up the most affordable, yet decent, budget buds around.
Five stars

Sony WF-1000XM5 was £259now £189 at Amazon (save £70)Lowest price on black finishWhat Hi-Fi? Awards winner
#1 PREMIUM EARBUDS

Sony WF-1000XM5 was £259 now £189 at Amazon (save £70)
The exemplary Sony WF-1000XM5 wireless earbuds sound more detailed, refined and accomplished than ever. They also pack in some of the most extensive features available for the price. Not many rival wireless buds can touch them, and while this modest discount has been bettered by some margin, it's still a decent price for these class leaders.
Lowest price on black finish
What Hi-Fi? Awards winner

Bowers & Wilkins Pi8 was £349now £299 at Peter Tyson (save £50) What Hi-Fi? Award winner

Bowers & Wilkins Pi8 was £349 now £299 at Peter Tyson (save £50)
The Bowers & Wilkins Pi8 won a What Hi-Fi? Award in 2024 and hold fast as our top premium pick amongst the best wireless earbuds. Sensational levels of detail, natural and refined sound and competitive ANC packed into the most enjoyable earbuds from B&W to date.
What Hi-Fi? Award winner

Bowers & Wilkins Pi6 was £219now £186 at Sevenoaks (save £33) Lowest price on blue colourwayFive stars

Bowers & Wilkins Pi6 was £219 now £186 at Sevenoaks (save £33)
The Bowers & Wilkins Pi8 won a What Hi-Fi? Award in 2024 and hold fast as our top premium pick amongst the best wireless earbuds. Sensational levels of detail, natural and refined sound and competitive ANC packed into the most enjoyable earbuds from B&W to date.
Lowest price on blue colourway
Five stars

Sony  LinkBuds Fit
Save £74
Sony LinkBuds Fit: was £179 now £105 at https:

The Sony LinkBuds Fit are sporty, comfortable and robust-sounding buds enjoying a substantial discount. Deals on sporty gear can be hard to come by, meaning it's well worth taking this discount seriously, especially if you're a dedicated runner or aspiring athlete.

Bose QuietComfort Earbuds (2024) was £180 now £139 at Amazon (save £41)Five stars

Bose QuietComfort Earbuds (2024) was £180 now £139 at Amazon (save £41)
Of all the headphones on this page, these stellar earbuds are some of the freshest you'll find. Despite the fact that we only reviewed the Bose QuietComfort Earbuds (2024) in late October, the white ones were already discounted.
Five stars

JBL Live Pro 2 was £129 now £89 at Amazon (save £30)Lowest price on black finishFive stars

JBL Live Pro 2 was £129 now £89 at Amazon (save £30)
A significant step up from the flock of sub-£100 cheap wireless earbuds, allowing you to access better sound quality without having to make the jump to more premium options from the likes of Bose, Sony and Sennheiser. They’re an entertaining listen, easy to use and manage to pack in a lot of useful features, including noise-cancelling.
Lowest price on black finish
Five stars

Technics EAH-AZ40M2 was £129 now £99 at Amazon (save £30)

Technics EAH-AZ40M2 was £129 now £99 at Amazon (save £30)
No noise cancellation, but you can still expect a detailed, robust sound, as well as solid comfort levels, on-bud controls and a clean, crisp sonic profile from the Technics EAH-AZ40M2. Excellent value if you don't need ANC and you're working with a tight budget.

Beats Fit Pro was £200 now £169 at Amazon (save £31)

Beats Fit Pro was £200 now £169 at Amazon (save £31)
This pretty much equals the lowest price we've witnessed the Beats Fit Pro drop to, and we'd recommend a pair for any sportspeople who want lively-sounding, immensely likeable buds which, thanks to their clever wing-fit construction, nestle into your ears snugly and securely. Running fanatics and gym fiends should find them a very attractive proposition indeed.

Sennheiser Momentum True Wireless 4 was £260 now £182 at Amazon (save £78)Five stars

Sennheiser Momentum True Wireless 4 was £260 now £182 at Amazon (save £78)
Watch out, Sony and Bose! The Momentum True Wireless 4 offer a level of sonic refinement and comfort that makes them serious contenders at this level. These noise-cancelling Momentums are great-value alternatives to the Sony XM5 (above) with great sound, fit and features.
Five stars

UK headphone deals – over-ears

Bowers & Wilkins Px7 S2ewas £379now £299 at Amazon (save £80)Five stars

Bowers & Wilkins Px7 S2e was £379 now £299 at Amazon (save £80)
With the Px7 S3 now on the scene we would expect the five-star Bowers & Wilkins PX7 S2e wireless noise-cancelling headphones to be available at a reduced price on a regular basis. Available in Anthracite Black for just £224 (or Ruby Red for £269) they back up their extremely stylish design with an insightful, clean and focused sound.
Five stars

Dali IO-8 was £599now £499 (save £100) at Peter Tyson
Five stars

Dali IO-8 was £599 now £499 (save £100) at Peter Tyson
Combining a great build, premium feel and excellent sound, the brand-new Dali IO-8 set the performance benchmark at this lofty price. £100 is the first major drop we've seen, but stocks are running low at some retailers, so we don't know how long this deal will be around for.

Deal also available at Amazon

Focal Bathys
Save £150
Focal Bathys: was £699 now £549 at Peter Tyson

If you’re tempted by the Dali IO-8 (above) but worry that they may lack a certain je ne sais quoi, the five-star Bathys from French brand Focal are some of the best wireless over-ear headphones you can buy. Offering the kind of cinematic performance that’s rarely found in wireless headphones, and for a price that’s the lowest we’ve seen since last year’s Black Friday, this is a great deal on a sensational pair of cans.
Five stars

Mark Levinson  No. 5909
Save £403
Mark Levinson No. 5909: was £999 now £596 at Amazon

The Mark Levinson No. 5909 are some of the best-sounding wireless headphones we've ever heard and highly recommendable travel companions thanks to their wired-standard sound quality, decent noise cancellation and 34-hour battery life. They're still pretty pricey, but saving £400 on the original launch price is certainly a deal to snap up if you can afford to.
Five stars

Sony WH-1000XM4
Save £151
Sony WH-1000XM4: was £350 now £199 at Amazon

The Sony WH-1000XM4 have been succeeded twice since we first reviewed them, but Sony seems to be keeping them around at a heavily discounted price. That's good news is you don't have the extra £200 for the newest ones, and it's worth remembering that the XM5 are only £80 more, but they're still a good option alongside the Sennheiser Momentum 4 (below).
Five stars

Bose QuietComfort Ultra Headphoneswere £450now £349 at Currys (save £101)Five stars

Bose QuietComfort Ultra Headphones were £450 now £349 at Currys (save £101)
Bose's flagship QuietComfort Ultra Headphones earned five stars during testing, and it's easy to see why. The heavyweight cans offer exceptional noise-cancelling alongside a rich, involving sound and a very healthy feature set with spatial audio support. 
Five stars

Deal also at Amazon

Bowers & Wilkins Px8 was £599 £459 at John Lewis (save £140)Five stars

Bowers & Wilkins Px8 was £599 now £459 at John Lewis (save £140)
The Bowers & Wilkins Px8 over-ears are a superb example of flagship cans – luxurious to behold and sublime to listen to, representing one of the best models in the premium wireless noise-cancelling market. As they get a little older, discounts will start creeping in and knocking prices lower as their time on this Earth runs down.
Five stars

Apple AirPods Max was £499 now £465 at EE (save £34)Five stars

Apple AirPods Max was £499 now £465 at EE (save £34)
The hype for the Apple AirPods Max is justified, and this discount makes them a (slightly) more feasible proposition. Apple's wireless noise-cancelling over-ears are wonderful to use, boast spatial audio support and stake their claim as some of the very best-sounding wireless headphones we have heard. This discount is on the newer, updated USB-C version.
Five stars

Sony WH-1000XM5was £379 now £279 at Amazon (save £100)What Hi-Fi? Awards winner

Sony WH-1000XM5 was £379 now £279 at Amazon (save £100)
With their WH-1000XM6 successors now on the scene these wireless noise-cancelling headphones are no longer Sony's latest and greatest, but it pretty much guarantees they'll be discounted until stocks run out. This isn't the cheapest we've seen for the WH-100XM5, and this price is only for the Smoky Pink version (the white ones are about £30 more), but they're still a good buy.
What Hi-Fi? Awards winner

Sony WH-CH720N was £99 now £70 at Amazon (save £29)What Hi-Fi? Awards winner

Sony WH-CH720N was £99 now £70 at Amazon (save £29)
For a very reasonable price, the Sony WH-CH720N are a dependably made, enthusiastic-sounding pair of headphones that, while occasionally straying into the realm of excessive bass, deliver good ANC and a strong feature set to the mid-to-low price bracket of the wireless headphone market. Most definitely a job well done.
What Hi-Fi? Awards winner

RØDE NTH-100 was £150 now £113 at Amazon (save £37)What Hi-Fi? Awards winner

RØDE NTH-100 was £150 now £113 at Amazon (save £37)
Be as critical or as casual in your listening as you like, the Røde NTH-100 will put you fully in the picture with their highly revealing sound. If you want budget closed-back over-ears, these are outstanding value even at their original price, but with this drop, they're a steal.
What Hi-Fi? Awards winner

Sennheiser Momentum 4 Wireless was £310now £199 at Amazon (save £111)Five stars

Sennheiser Momentum 4 Wireless was £310 now £199 at Amazon (save £111)
The Sennheiser Momentum 4 headphones earned a five-star review for their great sound and comprehensive feature set. Not to mention 60 hours of battery life! Now, you can get your hands on them for significantly less than their launch price, although we have seen these drop to £179 during Black Friday and Prime Day.
Five stars

Sony WH-CH520 was £60 now £32 at Amazon (save £28)Five stars
BEST CHEAP OVER-EARS

Sony WH-CH520 was £60 now £32 at Amazon (save £28)
One of the very best budget over-ear wireless headphones on the market, the Sony WH-CH520 offer an audio performance easily in excess of their original asking price, let alone this discounted one. It applies to the white pair, but the others are only a few pennies more. If you want noise cancellation, Sony's model-up WH-CH720N are your best bet.
Five stars

Philips Fidelio X2HR was £180 now 120 at Amazon (save £60)
CHEAP HOME PAIR

Philips Fidelio X2HR was £180 now 120 at Amazon (save £60)
A slightly different variant to the Fidelio X2, which we have long admired: "If you’re looking for unrivalled comfort and an eye-pleasing design to boot, there’s none better," we said. This X2HR offering should be very similar in quality, and at this price is very tempting indeed.

Grado SR325x was £330 now £247 at AV (save £83)What Hi-Fi? Awards winner

Grado SR325x was £330 now £247 at AV (save £83)
Our favourite wired headphones at this price, the majestic Grado SR325x open-backs are effortlessly musical and just so much fun to listen to. If you don't mind an open-back (leaky) design, this deal deserves to be snapped up.
What Hi-Fi? Awards winner

Grado SR80x was £130 now £105 at Amazon (save £25)Five stars

Grado SR80x was £130 now £105 at Amazon (save £25)
If you can't afford the Grados above but are set on an open-back design, the more affordable SR80x siblings are excellent value for money – and also current Award winners.
Five stars

Austrian Audio Hi-X15 was £90 now £89 at Amazon (save £10) What Hi-Fi? Award winners
BEST CHEAP WIRED PAIR

Austrian Audio Hi-X15 was £90 now £89 at Amazon (save £10)
Not a huge discount by any means, but the Austrian Audio Hi-X15 were already the best value at their level. An exceptional pair of over-ear headphones that deliver premium sound quality in an affordable package.
What Hi-Fi? Award winners

Austrian Audio Hi-X65
Save £61
Austrian Audio Hi-X65: was £320 now £259 at Amazon

Despite being released four years ago, these wired headphones are as sonically capable, comfortable to wear, and built to last as they always have been. A £60 saving makes the package even sweeter and keeps them close to the lowest price we've ever seen. A very attractive option if you're looking to up your listening experience.
Five stars

Beyerdynamic DT 900 Pro X was £249 now £199 at Amazon (save £50)Five stars

Beyerdynamic DT 900 Pro X was £249 now £199 at Amazon (save £50)
If you’re looking for a quality pair of closed-back headphones at this price, put the Beyerdynamic DT 900 Pro X at the top of your shopping list. Once you have a listen you’ll be glad you did. Detailed, comfortable, classy – they tick all the boxes.
Five stars

Beyerdynamic T1 3rd Generation was £999 now £699 at Amazon (save £300)Five stars

Beyerdynamic T1 3rd Generation was £999 now £699 at Amazon (save £300)
The latest Beyerdynamic T1 open-back over-ears are a step up in performance and compatibility from their predecessors and are among the best wired headphones at this price. Grab them at this very generous discount while you can.
Five stars

US headphones deals – earbuds

Sony WF-1000XM5 was $300now $240 at Amazon (save $60)What Hi-Fi? Awards winner

Sony WF-1000XM5 was $300 now $240 at Amazon (save $60)
The superb Sony WF-1000XM5 are still the best wireless earbuds in this space, packing in some of the most extensive features available at the price. We can't think of a rival pair of wireless buds that can touch them, and this discount is more than welcome for bargain hunters.
What Hi-Fi? Awards winner

Sennheiser Momentum True Wireless 4 was $279 now $259 at Amazon (save $20)Five stars

Sennheiser Momentum True Wireless 4 was $279 now $259 at Amazon (save $20)
Eight years into the true wireless game, Sennheiser remains as competitive as ever in the premium space. These noise-cancelling Momentum 4 True Wireless offer a rich feature set and performance, and now a much kinder price tag since launch.
Five stars

AirPods 4 with ANC was $179now $149 at Amazon (save $30)Four stars

AirPods 4 with ANC was $179 now $149 at Amazon (save $30)
Any discount on such a new pair of AirPods is welcome. The AirPods 4 with ANC cram in so many flagship features with effective sound-blocking and improved sound at this mid-range price – though we would argue that the higher-performing AirPods Pro 2 for $199 (below) are better buys for not much more money.
Four stars

AirPods 4 was $129now $99 at Amazon (save $30)

AirPods 4 was $129 now $99 at Amazon (save $30)
The new AirPods 4 are already receiving a generous discount at Amazon. They don't have noise cancellation, unlike their 'AirPods 4 with ANC' sibling (above), but they boast the latest AirPods design and supposedly improved sound over the AirPods 3, while the H2 chip brings with it personalised spatial audio and voice isolation for clearer call quality.

AirPods Pro 2 was $249now $160 at Amazon (save $10)Five stars

AirPods Pro 2 was $249 now $160 at Amazon (save $10)
Apple’s current flagship ANC buds are our five-star favourites and they don't often get big discounts. With impressive ANC, a hugely enjoyable sound that’s powerful, dynamic and subtle, along with personalised spatial audio and new Apple-centric features, the AirPods Pro (2nd gen) are easy to recommend, but we have seen them a fair bit cheaper than this.
Five stars

Technics EAH-AZ60M2 was $228 now $160 at Amazon (save $68)

Technics EAH-AZ60M2 was $228 now $160 at Amazon (save $68)
Expect a detailed, robust sound, as well as solid comfort levels, decent active noise cancellation good on-bud controls. The spirited, likeable Technics EAH-AZ60M2 offer a solid alternative to some of the market-leading earbuds.

Beats Studio Buds+was $170now $100 at Amazon (save $70)

Beats Studio Buds+ was $170 now $100 at Amazon (save $70)
We called the Beats Studio Buds "a neat true wireless solution that represents one of the best affordable alternatives to Apple’s AirPods we’ve seen so far". And these '+' versions supposedly improve on them. So, what are you waiting for, Beats fans?

Beats Fit Pro was $200 now $170 at Amazon (save $30)Lowest price on pink and yellow finishes

Beats Fit Pro was $200 now $170 at Amazon (save $30)
If you’re looking for an AirPods alternative for exercise, these comfortable, feature-packed, fun-sounding and sport-friendly Beats Fit Pro are easy to recommend. The innovative new wingtip design promises a more secure fit for active lifestyles, while the presence of a Beats app for Android allows non-Apple users to get more involved in the earbuds' features.
Lowest price on pink and yellow finishes

Shure Aonic 3 was $249 now $219 at Amazon (save $30)What Hi-Fi? Award winners
NO.1 WIRED

Shure Aonic 3 was $249 now $219 at Amazon (save $30)
Shure has plenty of experience with wired in-ear headphones, and it shines through in the Aonic 3. They're comfy and lightweight for starters, and absolutely nail sound quality. You won't find better buds at this level – especially at this discounted price.
What Hi-Fi? Award winners

US headphone deals – over-ears

Sony WH-CH520 was $80 now $40 at Amazon (save $40)Lowest price on white finishFive stars
BLUETOOTH BARGAINS

Sony WH-CH520 was $80 now $40 at Amazon (save $40)
One of the very best budget over-ear wireless headphones on the market, the Sony WH-CH520 offer an audio performance easily in excess of their original asking price, let alone this discounted one (although it's only on certain colours). Want noise-cancelling? Sony's model-up $98 WH-CH720N (below) is our recommendation.
Lowest price on white finish
Five stars

Sony WH-CH720N was $150 now $80 at Amazon (save $70)Lowest price on pink finishWhat Hi-Fi? Awards winner

Sony WH-CH720N was $150 now $80 at Amazon (save $70)
For a very reasonable price, the Sony WH-CH720N are a dependably made, enthusiastic-sounding pair of headphones that, while occasionally straying into the realm of excessive bass, deliver good ANC and a strong feature set to the mid-to-low price bracket of the wireless headphone market. Most definitely a job well done.
Lowest price on pink finish
What Hi-Fi? Awards winner

Sony WH-1000XM5was $400 now $300 at Amazon (save $102)What Hi-Fi? Awards winner
#1 PREMIUM OVER-EARS

Sony WH-1000XM5 was $400 now $300 at Amazon (save $102)
The Sony WH-1000XM5 over-ear wireless noise-cancelling headphones are some of the best in class in their premium field, and this fantastic saving makes them even better performance-per-buck value. The newer WH-1000XM6 have taken their place, but the XM5 are still alive and kicking.
What Hi-Fi? Awards winner

Sennheiser Momentum 4 Wireless was $380now $295 at Amazon (Save $95)Five stars

Sennheiser Momentum 4 Wireless was $380 now $295 at Amazon (Save $95)
The Sennheiser Momentum 4 headphones earned a five-star review for their great sound and comprehensive feature set. Not to mention 60 hours of battery life! Now, you can get your hands on them for significantly less than their launch price, although the biggest discounts are only on particular colours. Solid alternatives to the Sony XM5 above.
Five stars

Apple AirPods Max was $549now $450 at Walmart (save $50)Five stars

Apple AirPods Max was $549 now $450 at Walmart (save $50)
Apple’s very first over-ear models are a five-star hit: superb-sounding, noise-cancelling wireless cans with a stylish and luxurious design. Worth it if you're after a premium pair. This is a deal for the newer USB-C model.
Five stars

Headphone deals FAQ

Bose or Sony – which headphone brand has the best deals?

Between them, Bose and Sony take up a lot of our recommendations in both the wireless earbuds and wireless headphones catgeory. And because of their success and consequent popularity, it's no surprise that they both feature heavily in year-round headphones deals at Amazon and other technology retailers such as Best Buy and John Lewis.

So it's a tough call and really depends on the models and their discounts. Generally, though, Sony pairs are the go-tos at the more affordable price points as Bose doesn't compete there. And even in the mid-market and premium sectors, they typically undercut Bose alternatives come sales time.

That said, Bose tends to deliver slightly better active noise cancelling technology, so if that is your biggest priority and there isn't much in price between two pairs, you may be best siding with Bose.

If you are struggling to pick between two rival discounted models – say, the Sony WH-1000XM5 and Bose QC Ultra headphones – our general Sony vs Bose headphones or model-specific comparison articles should help:

When is the best time to buy headphones?

You'll always be able to find a good headphone deal no matter the time of year, but you'll typically see the biggest savings and best-ever prices during sales events such as Black Friday and Cyber Monday (November), with Amazon Prime Days (in July and October) and Boxing Day (December) also seeing prices slashed more so than the rest of the year.

MORE:

These are the best wireless headphones and best wireless earbuds you can buy

Amazon Prime Day 2025: great deals are already live

How to choose the right pair of headphones

Becky Roberts

Becky is the managing editor of What Hi-Fi? and, since her recent move to Melbourne, also the editor of the brand's sister magazines Down Under – Australian Hi-Fi and Audio Esoterica. During her 11+ years in the hi-fi industry, she has reviewed all manner of audio gear, from budget amplifiers to high-end speakers, and particularly specialises in headphones and head-fi devices. In her spare time, Becky can often be found running, watching Liverpool FC and horror movies, and hunting for gluten-free cake.

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