Loewe TVs get personalised audio upgrade

Many of Loewe's TVs avoid the typical tinny TV audio experience by incorporating built-in soundbars - and now the German brand is attempting to further enhance their sound performance.

Loewe has announced a long-term partnership with sound personalisation specialists Mimi Hearing Technologies to bring audio optimisation to its current and future TVs.

The Mimi Defined sound software is designed to tailor the TVs’ audio performance to individual tastes and needs.

Mimi Defined was previously only available on headphones, so this marks the first time it’s been used with speakers (in TVs). The model is now available on new Loewe TVs, and for existing models the (bild 3 and higher) via a newly released software upgrade.

While the technology comes free on new Loewe TVs, a Loewe representative has been in contact to say that customers of existing models will have to pay £99 for the Mimi Defined upgrade.

Becky is a hi-fi, AV and technology journalist, formerly the Managing Editor at What Hi-Fi? and Editor of Australian Hi-Fi and Audio Esoterica magazines. With over twelve years of journalism experience in the hi-fi industry, she has reviewed all manner of audio gear, from budget amplifiers to high-end speakers, and particularly specialises in headphones and head-fi devices.

In her spare time, Becky can often be found running, watching Liverpool FC and horror movies, and hunting for gluten-free cake.